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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~person:"Kim, Kyung Hoon"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
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Consumer behaviour
7
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7
Brand management
3
Customer value
3
Kundenwert
3
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3
customer equity
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2
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Fashion
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Marketingmanagement
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luxury brand
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Kim, Kyung Hoon
Grewal, Dhruv
3
Ko, Eunju
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Baskin, Ernest
2
Checchinato, Francesca
2
Choi, Sunmee
2
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2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gustafsson, Anders
2
Jeon, Jung Ok
2
Mahr, Dominik
2
Mattila, Pekka
2
McColl-Kennedy, Janet R.
2
Patterson, Paul G.
2
Roggeveen, Anne L.
2
Ruyter, Ko de
2
Wetzels, Martin
2
Zhang, Zhe
2
Adam, Marc Thomas Philipp
1
Aguirre, Elizabeth
1
Ahn, Joongha
1
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Angell, Rob
1
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1
Areni, Charles Scott
1
Arora, Nilesh
1
Baeck, Sunmee
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Baker, Julie
1
Baldus, Brian
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Barber, Matthew
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of global fashion marketing : JGfM
1
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ECONIS (ZBW)
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An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
Saved in:
2
Role of user-created programs in online game consumer behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
3
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
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