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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
Luxury goods
Service quality
Werbewirkung
Consumer behaviour
489
Konsumentenverhalten
489
Einzelhandel
141
Retail trade
141
Beziehungsmarketing
101
Relationship marketing
101
Brand management
81
Markenführung
81
Online retailing
57
Online-Handel
57
Markenimage
49
Customer satisfaction
48
Kundenzufriedenheit
48
Dienstleistungsqualität
43
Brand
39
Markenartikel
37
Preismanagement
35
Pricing strategy
35
Emotion
34
Internet marketing
33
Online-Marketing
33
Marketing management
31
Marketingmanagement
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29
Electronic Commerce
29
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28
Social web
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26
Vertriebsweg
26
Viral marketing
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Virales Marketing
26
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25
Retailing
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English
145
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Grewal, Dhruv
3
Kim, Kyung Hoon
3
Ko, Eunju
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Baskin, Ernest
2
Checchinato, Francesca
2
Choi, Sunmee
2
Dass, Mayukh
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gustafsson, Anders
2
Jeon, Jung Ok
2
Mahr, Dominik
2
Mattila, Pekka
2
McColl-Kennedy, Janet R.
2
Patterson, Paul G.
2
Roggeveen, Anne L.
2
Ruyter, Ko de
2
Wetzels, Martin
2
Zhang, Zhe
2
Adam, Marc Thomas Philipp
1
Aguirre, Elizabeth
1
Ahn, Joongha
1
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Angell, Rob
1
Aquino, Karl
1
Areni, Charles Scott
1
Arora, Nilesh
1
Baeck, Sunmee
1
Baker, Julie
1
Baldus, Brian
1
Barber, Matthew
1
Barnes, Brianna
1
Baxendale, Shane
1
Bean, Jonathan
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
731
Journal of retailing and consumer services
572
International journal of hospitality management
294
The journal of product & brand management
277
The journal of brand management : an international journal
246
Psychology & marketing
230
Journal of marketing communications
186
International journal of advertising : the review of marketing communications
161
Asia Pacific journal of marketing and logistics
147
Journal of travel and tourism marketing
126
The journal of services marketing
126
European journal of marketing : EJM
124
Marketing intelligence & planning
114
Journal of hospitality marketing & management
113
Journal of international consumer marketing
111
Cogent business & management
108
International journal of advertising : the quarterly review of marketing communications
105
International journal of contemporary hospitality management
105
Journal of consumer research : JCR ; an interdisciplinary bimonthly
102
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
101
Journal of marketing research : JMR
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Marketing letters : a journal of research in marketing
98
Journal of promotion management : innovations in planning and applied research
97
International journal of consumer studies
94
The journal of consumer marketing
92
Journal of promotion management : JPM
87
Tourism management : research, policies, practice
87
Journal of strategic marketing
86
Journal of fashion marketing and management
85
Journal of marketing
85
International journal of internet marketing and advertising : IJIMA
84
Journal of the Academy of Marketing Science
81
Services marketing quarterly
81
The service industries journal
81
Journal of global marketing
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
International marketing review
74
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ECONIS (ZBW)
145
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91
Light and pale colors in food packaging : when does this package cue signal superior healthiness or inferior tastiness?
Mai, Robert
;
Symmank, Claudia
;
Seeberg-Elverfeldt, Berenike
- In:
Journal of retailing
92
(
2016
)
4
,
pp. 426-444
Persistent link: https://www.econbiz.de/10011629485
Saved in:
92
Role of user-created programs in online game consumer behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
93
Psychological underpinnings of luxury brand goods repurchase intentions : brand-self congruity, emotional attachment, and perceived level of investment made
Kim, Jihyun
;
Joung, Hyun-Mee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011594185
Saved in:
94
Sonarsupermarkets and sci-fi
Barnes, Brianna
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
4
,
pp. 304-306
Persistent link: https://www.econbiz.de/10011635619
Saved in:
95
GlobalEuropeAir
Bordeau, Julie
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
4
,
pp. 311-314
Persistent link: https://www.econbiz.de/10011635653
Saved in:
96
Greatbanking : fraudulent charges to customer accounts
Uzzel, Jesse
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
4
,
pp. 329-332
Persistent link: https://www.econbiz.de/10011635699
Saved in:
97
AbsolutelyBest ham to Pocatello, Idaho, USA : arrival delay in customer's order
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
4
,
pp. 337-340
Persistent link: https://www.econbiz.de/10011635712
Saved in:
98
Restaurant's famous dish FTQ : improperly prepared meal
Yeh, Shih-Shuo
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
4
,
pp. 341-343
Persistent link: https://www.econbiz.de/10011635718
Saved in:
99
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
100
Auction fever! : how time pressure ans social competition affect bidders' arousal and bids in retail auctions
Adam, Marc Thomas Philipp
;
Krämer, Jan
;
Müller, Marius B.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10011377060
Saved in:
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