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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Luxury goods
Service quality
Werbewirkung
Consumer behaviour
489
Konsumentenverhalten
489
Einzelhandel
141
Retail trade
141
Beziehungsmarketing
101
Relationship marketing
101
Brand management
81
Markenführung
81
Online retailing
57
Online-Handel
57
Markenimage
49
Customer satisfaction
48
Kundenzufriedenheit
48
Dienstleistungsqualität
43
Brand
39
Markenartikel
37
Preismanagement
35
Pricing strategy
35
Emotion
34
Internet marketing
33
Online-Marketing
33
Marketing management
31
Marketingmanagement
31
E-commerce
29
Electronic Commerce
29
Social Web
28
Social web
28
Distribution channel
26
Vertriebsweg
26
Viral marketing
26
Virales Marketing
26
Advertising effects
25
Retailing
25
Sales promotion
24
Verkaufsförderung
24
Luxusgüter
23
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Article in journal
Article
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Conference proceedings
Non-commercial literature
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English
126
Author
All
Grewal, Dhruv
3
Ko, Eunju
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Baskin, Ernest
2
Checchinato, Francesca
2
Choi, Sunmee
2
Dass, Mayukh
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gustafsson, Anders
2
Jeon, Jung Ok
2
Kim, Kyung Hoon
2
McColl-Kennedy, Janet R.
2
Patterson, Paul G.
2
Roggeveen, Anne L.
2
Wetzels, Martin
2
Zhang, Zhe
2
Aguirre, Elizabeth
1
Ahn, Joongha
1
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Angell, Rob
1
Areni, Charles Scott
1
Arora, Nilesh
1
Bae, Joonheui
1
Baeck, Sunmee
1
Baker, Julie
1
Baldus, Brian
1
Barber, Matthew
1
Barnes, Brianna
1
Baxendale, Shane
1
Bean, Jonathan
1
Beatty, Sharon E.
1
Belk, Russell W.
1
Blair, Edward A.
1
Blair, James
1
Bleier, Alexander
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
672
Journal of retailing and consumer services
543
International journal of hospitality management
274
The journal of product & brand management
271
The journal of brand management : an international journal
245
Psychology & marketing
189
Journal of marketing communications
182
International journal of advertising : the review of marketing communications
158
Asia Pacific journal of marketing and logistics
144
The journal of services marketing
121
European journal of marketing : EJM
117
Journal of travel and tourism marketing
115
Marketing intelligence & planning
109
Journal of hospitality marketing & management
108
Journal of international consumer marketing
108
Cogent business & management
107
International journal of advertising : the quarterly review of marketing communications
102
International journal of contemporary hospitality management
101
Journal of promotion management : innovations in planning and applied research
97
The journal of consumer marketing
88
Journal of promotion management : JPM
86
Journal of strategic marketing
85
Journal of fashion marketing and management
84
Marketing letters : a journal of research in marketing
84
International journal of internet marketing and advertising : IJIMA
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
The service industries journal
80
International journal of consumer studies
79
Services marketing quarterly
78
Journal of global marketing
77
Journal of marketing
76
International marketing review
74
Journal of the Academy of Marketing Science
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
69
Journal of marketing research : JMR
69
Tourism management : research, policies, practice
69
Journal of Islamic marketing
64
European journal of marketing
63
Journal of advertising research
63
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ECONIS (ZBW)
126
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1
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10
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126
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
Utilizing gain and loss message framing for consumers : a Machiavellian perspective
Gala, Prachi
;
Blair, James
;
Lunde, Matthew
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 305-324
Persistent link: https://www.econbiz.de/10015048082
Saved in:
5
Breaking barriers : how race shapes service expectations across actors and contexts
Elmadağ Baş, Ayşe Banu
;
Okan, Mehmet
;
Yaoyuneyong, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 349-365
Persistent link: https://www.econbiz.de/10015048084
Saved in:
6
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
7
Haute couture-to-table? : a study of luxury fashion-brand restaurants/Cafés
Chen, Chihchien
;
Kim, Esther L.
;
Schuckert, Markus
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014251321
Saved in:
8
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
9
Tangible and intangible quality cues in service advertising : a construal level theory perspective
Utkarsh
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10013541952
Saved in:
10
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
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