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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Testimonialwerbung"
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Celebrity endorsement
15
Celebrity-Werbung
15
Advertising effects
9
Werbewirkung
9
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
4
Markenimage
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Arora, Nilesh
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1
Clemente, Sarah
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D'Rozario, Denver
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Marketing letters : a journal of research in marketing
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
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Journal of international consumer marketing
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Journal of marketing theory and practice
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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ECONIS (ZBW)
15
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date (oldest first)
1
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
3
The emerging market for "Delebs" (dead celebrities) : an ethics-based, sustainability analysis of key stakeholder positions
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10012257944
Saved in:
4
Examining the impact of celebrity endorsements across consumer segments : an empirical study of Tiger Woods' endorsement effect on golf equipment
Derdenger, Timothy P.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011876244
Saved in:
5
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
6
The value of winning : endorsement returns in individual sports
Gerritsen, Dirk F.
;
Rheenen, Saskia van
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011730649
Saved in:
7
To sponsor or not to sponsor : transgressions are unequally detrimental
Chang, Joseph W.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10011774980
Saved in:
8
From digital media influencers to celebrity endorsers : attributions drive endorser effectiveness
Kapitan, Sommer
;
Silvera, David H.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 553-567
Persistent link: https://www.econbiz.de/10011537281
Saved in:
9
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
10
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
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