From digital media influencers to celebrity endorsers : attributions drive endorser effectiveness
Sommer Kapitan, David H. Silvera
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Kapitan, Sommer ; Silvera, David H. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 3, p. 553-567
|
| Subject: | Endorsement | Attribution | Source characteristics | Correspondence bias | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Digitale Medien | Digital media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-015-9363-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537281