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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Anbuudayasankar S. P."
~person:"Chung, Kim-choy"
~person:"Ghaffar, Abdul"
~person:"Gonçalves, Marina Furtado"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Fashion"
~subject:"Hochschule"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
Fashion
Hochschule
Service quality
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
4
Markenführung
4
Dienstleistungsqualität
3
Beziehungsmarketing
2
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Markenimage
2
Online-Marketing
2
Relationship marketing
2
Social Web
2
Social web
2
Advertising effects
1
Brand
1
Brand loyalty
1
Ceará-Brazil
1
Confidence
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Customer retention
1
Customer satisfaction
1
Firmenimage
1
Higher education institution
1
Hotel industry
1
Hotellerie
1
Innovation adoption
1
Innovationsakzeptanz
1
Kundenbindung
1
Kundenzufriedenheit
1
Luxury goods
1
Luxury hotels
1
Luxusgüter
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Anbuudayasankar S. P.
Chung, Kim-choy
Ghaffar, Abdul
Gonçalves, Marina Furtado
Ko, Eunju
4
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Checchinato, Francesca
2
Disegna, Marta
2
Donvito, Raffaele
2
Kim, Sang Jin
2
Mattila, Pekka
2
Alikhani, Ali
1
Alén, Elisa
1
Arora, Nilesh
1
Bae, Joonheui
1
Baeck, Sunmee
1
Barnes, Brianna
1
Belk, Russell W.
1
Bordeau, Julie
1
Braga, Solano De Souza
1
Camarço, Janaina Cavalcante Farias
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
Chan, Priscilla
1
Cheung, Ronnie
1
Chieng, Fayrene Yew Leh
1
Choi, Sunmee
1
Chung, Christina
1
Correia, Antónia
1
Elsamadicy, Ahmed Mousa
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1
Gaber, Hazem Rasheed
1
Girauc, Georges
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Godey, Bruno
1
Goi, Chai Lee
1
Gunasekar, Sangeetha
1
Ha, Sejin
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
4
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1
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
2
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
3
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
4
Antecedents of brand trust in online tertiary education : a tri-nation study
Chung, Kim-choy
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10010405833
Saved in:
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