//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Anbuudayasankar S. P."
~person:"Elsamadicy, Ahmed Mousa"
~person:"Evans, Joel R."
~person:"Girauc, Georges"
~person:"Gonçalves, Marina Furtado"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Fashion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Experiment
Fashion
Service quality
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Markenimage
4
Advertising effects
1
Brand
1
Ceará-Brazil
1
Designation of origin
1
Dienstleistungsqualität
1
Egypt
1
Facebook
1
Herkunftsbezeichnung
1
Hotel industry
1
Hotellerie
1
Internet marketing
1
Japan
1
Luxury goods
1
Luxury hotels
1
Luxusgüter
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Movie-viewing motives
1
Online-Marketing
1
Product Placement
1
Product labelling
1
Product placement
1
Schweden
1
Self-branding
1
Social Web
1
Social media marketing
1
Social web
1
Sweden
1
TripAdvisor
1
Warenkennzeichnung
1
Werbewirkung
1
Willingness to pay
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Anbuudayasankar S. P.
Elsamadicy, Ahmed Mousa
Evans, Joel R.
Girauc, Georges
Gonçalves, Marina Furtado
Ko, Eunju
4
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Checchinato, Francesca
2
Disegna, Marta
2
Donvito, Raffaele
2
Kim, Sang Jin
2
Mattila, Pekka
2
Alikhani, Ali
1
Alén, Elisa
1
Arora, Nilesh
1
Bae, Joonheui
1
Baeck, Sunmee
1
Barnes, Brianna
1
Belk, Russell W.
1
Bordeau, Julie
1
Braga, Solano De Souza
1
Camarço, Janaina Cavalcante Farias
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
Chan, Priscilla
1
Cheung, Ronnie
1
Chieng, Fayrene Yew Leh
1
Choi, Sunmee
1
Chung, Christina
1
Chung, Kim-choy
1
Correia, Antónia
1
Gaber, Hazem Rasheed
1
Ghaffar, Abdul
1
Godey, Bruno
1
Goi, Chai Lee
1
Gunasekar, Sangeetha
1
Ha, Sejin
1
Hakeem, Abdul
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Cogent business & management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
2
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
3
Why do consumers use Facebook brand pages? : a case study of a leading fast-food brand fan page in Egypt
Gaber, Hazem Rasheed
;
Elsamadicy, Ahmed Mousa
;
Wright, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10012257900
Saved in:
4
A strategic approach to self-branding
Evans, Joel R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
4
,
pp. 270-311
Persistent link: https://www.econbiz.de/10011848759
Saved in:
5
Brand proneness versus experiential effect? : explaining consumer preferences towards labeled food products
Trigui, Imene Trabelsi
;
Girauc, Georges
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010405826
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->