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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Bosah, Genevieve"
~person:"Ko, Eunju"
~subject:"Fashion"
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Fashion
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7
Consumer behaviour
4
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4
Brand management
3
Markenführung
3
Bekleidungsindustrie
2
Clothing industry
2
Customer value
2
Kundenwert
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Luxury goods
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Marketingmanagement
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customer equity
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fashion industry
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purchase intention
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Augmented reality marketing
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Bosah, Genevieve
Ko, Eunju
Chun, Eunha
3
Kim, Kyung Hoon
3
Song, Sangah
2
Chalip, Laurence Hilmond
1
Correia, Antónia
1
Jeong, Dayun
1
Jiang, Qi
1
Joung, Heerim
1
Kashif, Muhammad
1
Kim, Sang Jin
1
Kin, Kyulim
1
Kozak, Metin
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Lee, Hojae
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Lee, Mi-ah
1
Lee, Sanghoon
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Lim, Young Ju
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Noh, Mijeong
1
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1
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1
Randolph, Adah Ward
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Saini, Aarti
1
Son, Heejung
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Ul Hasan, H. M. Rakib
1
Urkmez, Taylan
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Journal of Business Research
2
Journal of global fashion marketing : JGfM
2
Palgrave Studies of Marketing in Emerging Economies
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
European management journal
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Psychology & marketing
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
7
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
3
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable
fashion
evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
Which content types increase participation in
fashion
social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
6
A decision model development for crowdsourcing in the
fashion
industry
Chun, Eunha
;
Song, Sangah
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 411-425
Persistent link: https://www.econbiz.de/10010438486
Saved in:
7
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
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