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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Consumer behaviour"
~subject:"Theorie"
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B-to-B-Marketing
Consumer behaviour
Theorie
Konsumentenverhalten
3
Environmental consciousness
2
Green marketing
2
India
2
Indien
2
Umweltbewusstsein
2
Öko-Marketing
2
Bekleidung
1
Bekleidungsindustrie
1
Brand management
1
Brand semiotics
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Clothing
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Clothing industry
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Gesundheitsreform
1
Green apparel
1
Health care reform
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Luxury goods
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Luxusgüter
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Markenführung
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Semiotics
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Semiotik
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Sustainable product
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brand identity
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demographics
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framing
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green apparel knowledge
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green apparel purchase
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green gauge for past environmental attitudes
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green gauge for past environmentally friendly buying behaviour
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green self-identity
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innovativeness
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luxury brand management
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luxury consumption
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myth
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perceived effectiveness
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Ko, Eunju
7
Kim, Kyung Hoon
6
Islam, Tahir
4
Aiello, Gaetano
3
Ghaffar, Abdul
3
Han, Sang-Lin
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Kim, Juran
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Kim, Sang Jin
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Park, Seong-yeon
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Vescovi, Tiziano
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Bae, Joonheui
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Chae, Heeju
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Checchinato, Francesca
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Disegna, Marta
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Dixit, Saurabh Kumar
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Kincl, Tomas
2
Lee, Kuan-Huei
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Mattila, Pekka
2
Panigyrakis, George
2
Park, Min Sook
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Parrey, Shakir Hussain
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Parvatiyar, Atul
2
Poh Theng Loo
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Rather, Raouf Ahmad
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Sheikh, Altaf Ahmed
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Shin, Jong-kuk
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Alikhani, Ali
1
Anbuudayasankar S. P.
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Anitsal, Ismet
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Anitsal, Melek Meral
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Anitsal, Selin
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Arora, Nilesh
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Avila, Ramon A.
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Baeck, Sunmee
1
Baker, Andrew M.
1
Balikcioglu, Betul
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Schriftenreihe Marketing, Management
19
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Marketing : ZFP ; journal of research and management
5
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business research : JBR
4
The journal of brand management : an international journal
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of international consumer marketing
3
Psychology & marketing
3
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
Springer eBook Collection / Business and Economics
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Emerald insight
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
3
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1
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
2
Influence of green self-identity, past environmental behaviour and income on Indian consumers' environmentally friendly behaviour
Khare, Arpita
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 379-395
Persistent link: https://www.econbiz.de/10011515107
Saved in:
3
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
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