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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Retail trade"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Retail trade
Service quality
Consumer behaviour
191
Konsumentenverhalten
191
Brand management
51
Markenführung
51
Beziehungsmarketing
37
Relationship marketing
37
Markenimage
31
Customer satisfaction
26
Kundenzufriedenheit
26
Social Web
25
Social web
25
Emotion
23
Dienstleistungsqualität
21
Brand
20
Markenartikel
20
Luxusgüter
17
Einzelhandel
15
Internet marketing
15
Online-Marketing
15
Personality psychology
15
Persönlichkeitspsychologie
15
consumer behavior
14
Advertising effects
13
Werbewirkung
13
Marketing management
12
Marketingmanagement
12
Viral marketing
12
Virales Marketing
12
Environmental consciousness
11
Online retailing
11
Online-Handel
11
Umweltbewusstsein
11
Fashion
9
Mode
9
purchase intention
9
Confidence
8
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Undetermined
61
Type of publication
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Article
79
Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
79
Language
All
English
79
Author
All
Ko, Eunju
4
Kim, Kyung Hoon
3
Mattila, Pekka
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Checchinato, Francesca
2
Choi, Sunmee
2
Disegna, Marta
2
Donvito, Raffaele
2
Koo, Dong-Mo
2
Koo, Dong-mo
2
Loureiro, Sandra Maria Correia
2
Ribeiro, Lara
2
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Apiradee Wongkitrungrueng
1
Arora, Nilesh
1
Baeck, Sunmee
1
Barber, Matthew
1
Barnes, Brianna
1
Belk, Russell W.
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Boyle, Peter J.
1
Braga, Solano De Souza
1
Burns, David J.
1
Camarço, Janaina Cavalcante Farias
1
Chaifetz, Marshal
1
Chan, Priscilla
1
Chen, Chihchien
1
Chen, Po-Ju
1
Cheung, Ronnie
1
Chieng, Fayrene Yew Leh
1
Cho, Minjung
1
Chun, Eunha
1
Chung, Christina
1
Chung, Kim-choy
1
Correia, Antónia
1
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
879
Journal of business research : JBR
726
International journal of hospitality management
281
The journal of product & brand management
276
The journal of brand management : an international journal
245
Psychology & marketing
212
Journal of retailing
166
International journal of retail & distribution management
153
Asia Pacific journal of marketing and logistics
145
The international review of retail, distribution and consumer research
141
The journal of services marketing
132
European journal of marketing : EJM
129
Journal of travel and tourism marketing
123
Journal of hospitality marketing & management
107
Cogent business & management
104
Journal of international consumer marketing
104
Marketing intelligence & planning
102
International journal of contemporary hospitality management
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
International journal of consumer studies
98
Journal of marketing communications
97
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of strategic marketing
92
Journal of the Academy of Marketing Science
92
International journal of retail and distribution management
88
Journal of marketing
88
The service industries journal
88
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
87
Journal of fashion marketing and management
87
The journal of consumer marketing
86
Journal of marketing research : JMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Services marketing quarterly
83
Tourism management : research, policies, practice
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
Marketing letters : a journal of research in marketing
77
International marketing review
71
Journal of global marketing
70
Journal of economic behavior & organization : JEBO
66
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ECONIS (ZBW)
79
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1
Learning to be consumers of "smart" retail channels : the baby boomer experience
Robichaud, Zachary
;
Yu, Hong
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 536-560
Persistent link: https://www.econbiz.de/10014369366
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
4
Beyond skin-deep : triple roles of salesperson attractiveness and consumer bargaining styles
Apiradee Wongkitrungrueng
;
Krittinee Nuttavuthisit
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10014511632
Saved in:
5
Breaking barriers : how race shapes service expectations across actors and contexts
Elmadağ Baş, Ayşe Banu
;
Okan, Mehmet
;
Yaoyuneyong, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 349-365
Persistent link: https://www.econbiz.de/10015048084
Saved in:
6
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
7
Haute couture-to-table? : a study of luxury fashion-brand restaurants/Cafés
Chen, Chihchien
;
Kim, Esther L.
;
Schuckert, Markus
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014251321
Saved in:
8
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
9
Tangible and intangible quality cues in service advertising : a construal level theory perspective
Utkarsh
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10013541952
Saved in:
10
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
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