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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Service quality
Consumer behaviour
190
Konsumentenverhalten
190
Brand management
51
Markenführung
51
Beziehungsmarketing
36
Relationship marketing
36
Markenimage
31
Customer satisfaction
25
Kundenzufriedenheit
25
Social Web
25
Social web
25
Emotion
23
Brand
20
Dienstleistungsqualität
20
Markenartikel
20
Luxusgüter
17
Einzelhandel
15
Internet marketing
15
Online-Marketing
15
Personality psychology
15
Persönlichkeitspsychologie
15
Retail trade
15
Marketing management
13
Marketingmanagement
13
consumer behavior
13
Advertising effects
12
Viral marketing
12
Virales Marketing
12
Werbewirkung
12
Environmental consciousness
11
Online retailing
11
Online-Handel
11
Umweltbewusstsein
11
Fashion
9
Mode
9
purchase intention
9
Confidence
8
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Undetermined
51
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Article
64
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Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
64
Language
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English
64
Author
All
Kim, Kyung Hoon
3
Ko, Eunju
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Checchinato, Francesca
2
Choi, Sunmee
2
Disegna, Marta
2
Donvito, Raffaele
2
Mattila, Pekka
2
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Arora, Nilesh
1
Baeck, Sunmee
1
Barber, Matthew
1
Barnes, Brianna
1
Belk, Russell W.
1
Bordeau, Julie
1
Braga, Solano De Souza
1
Camarço, Janaina Cavalcante Farias
1
Chaifetz, Marshal
1
Chan, Priscilla
1
Chen, Chihchien
1
Cheung, Ronnie
1
Chieng, Fayrene Yew Leh
1
Cho, Minjung
1
Chung, Christina
1
Chung, Kim-choy
1
Correia, Antónia
1
Duong, Van Chien
1
Elsamadicy, Ahmed Mousa
1
Evans, Joel R.
1
Gaber, Hazem Rasheed
1
Ghaffar, Abdul
1
Girauc, Georges
1
Godey, Bruno
1
Goi, Chai Lee
1
Gonçalves, Marina Furtado
1
Guido, Gianluigi
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
611
Journal of retailing and consumer services
526
International journal of hospitality management
281
The journal of product & brand management
273
The journal of brand management : an international journal
236
Psychology & marketing
185
Asia Pacific journal of marketing and logistics
133
The journal of services marketing
124
Journal of travel and tourism marketing
120
Journal of hospitality marketing & management
107
European journal of marketing : EJM
106
International journal of contemporary hospitality management
101
Journal of international consumer marketing
92
Journal of marketing communications
92
Cogent business & management
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
86
Marketing intelligence & planning
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
International journal of consumer studies
81
Journal of fashion marketing and management
79
The service industries journal
79
Services marketing quarterly
78
Tourism management : research, policies, practice
76
Journal of marketing research : JMR
73
The journal of consumer marketing
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
Marketing letters : a journal of research in marketing
70
Journal of marketing
69
International marketing review
68
Journal of the Academy of Marketing Science
67
Journal of economic behavior & organization : JEBO
66
Journal of global marketing
63
Journal of strategic marketing
63
International journal of retail & distribution management
60
Journal of retailing
60
Journal of Islamic marketing
58
International journal of advertising : the review of marketing communications
55
Management science : journal of the Institute for Operations Research and the Management Sciences
53
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ECONIS (ZBW)
64
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21
Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali
;
Mokhtarian, Pooria
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
Saved in:
22
Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand
Kim, Sooyun
;
Choi, Sunmee
;
Park, Geebum
;
Lee, Yeonjoo
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 598-613
Persistent link: https://www.econbiz.de/10012622611
Saved in:
23
Preventing brand name blunders in doing business across cultures : theory and research
Pan, David W.
;
Pan, Alan J.
;
Mutlu, Berna
;
Rylander, David
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 115-146
Persistent link: https://www.econbiz.de/10012257934
Saved in:
24
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
25
Sustaining customer engagement through social media brand communities
Riley, Jen
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Saved in:
26
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
27
How user-generated judgments of hotel attributes indicate guest satisfaction
Gunasekar, Sangeetha
;
Sudhakar, Sooriya
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 180-195
Persistent link: https://www.econbiz.de/10012257892
Saved in:
28
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad
;
Shehnaz Tehseen
;
Itoo, Murtaza Hassan
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
Saved in:
29
Why do consumers use Facebook brand pages? : a case study of a leading fast-food brand fan page in Egypt
Gaber, Hazem Rasheed
;
Elsamadicy, Ahmed Mousa
;
Wright, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10012257900
Saved in:
30
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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