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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Konsumentenverhalten"
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Search: subject:"Management"
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Konsumentenverhalten
Consumer behaviour
90
Brand management
63
Markenführung
63
Beziehungsmarketing
54
Relationship marketing
54
Brand image
35
Markenimage
35
Marketing management
29
Marketingmanagement
29
Customer satisfaction
25
Kundenzufriedenheit
25
Dienstleistungsqualität
20
Service quality
20
Brand
19
Markenartikel
19
Emotion
16
Social Web
15
Social web
15
Corporate Social Responsibility
14
Corporate social responsibility
14
Innovation
14
Internet marketing
13
Online-Marketing
13
Customer integration
11
Innovation management
11
Innovationsmanagement
11
Kundenintegration
11
Lieferantenmanagement
11
Luxury goods
11
Luxusgüter
11
Supplier relationship management
11
International marketing
10
Internationales Marketing
10
Sustainability
10
B-to-B-Marketing
9
Business-to-business marketing
9
Designation of origin
9
Herkunftsbezeichnung
9
Nachhaltige Entwicklung
9
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87
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3
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90
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90
Collection of articles of several authors
2
Sammelwerk
2
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1
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1
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English
90
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Ko, Eunju
6
Kim, Kyung Hoon
4
Aiello, Gaetano
3
Bae, Joonheui
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Ghaffar, Abdul
2
Islam, Tahir
2
Kim, Juran
2
Kincl, Tomas
2
Mattila, Pekka
2
Parrey, Shakir Hussain
2
Parvatiyar, Atul
2
Rather, Raouf Ahmad
2
Alikhani, Ali
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Apiradee Wongkitrungrueng
1
Arora, Nilesh
1
Attaway, Jill P.
1
Babin, Barry J.
1
Baeck, Sunmee
1
Baker, Andrew M.
1
Barber, Matthew
1
Barnes, Brianna
1
Belk, Russell W.
1
Benjamin, Stefanie
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Borders, Leila
1
Boyle, Peter J.
1
Brodie, Roderick J.
1
Chae, Heeju
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
Chang, Ya-Yuan
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
857
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
305
The journal of brand management : an international journal
299
Psychology & marketing
197
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
Journal of the Academy of Marketing Science
152
European journal of marketing : EJM
149
Journal of travel and tourism marketing
142
Journal of marketing communications
140
Journal of marketing
135
International journal of consumer studies
131
SpringerLink / Bücher
127
Journal of strategic marketing
125
Journal of retailing
123
Journal of hospitality marketing & management
122
Marketing intelligence & planning
122
Cogent business & management
121
International journal of contemporary hospitality management
121
Journal of marketing management : MM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
The international review of retail, distribution and consumer research
103
Tourism management : research, policies, practice
99
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
94
The service industries journal
93
Journal of international consumer marketing
91
Journal of promotion management : innovations in planning and applied research
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of global marketing
79
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ECONIS (ZBW)
90
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11
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
12
Business model innovation for sustainability : an investigation of consumers' willingness to adopt product-service systems
Sattari, Setayesh
;
Wessman, Anna
;
Borders, Leila
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10012257945
Saved in:
13
Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry
Wu, Hung-Che
;
Chang, Ya-Yuan
;
Wu, Tsung-Pao
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10013541945
Saved in:
14
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
15
Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement : editorial
Parvatiyar, Atul
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 255-259
Persistent link: https://www.econbiz.de/10012549080
Saved in:
16
Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali
;
Mokhtarian, Pooria
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
Saved in:
17
Consumer response tendency and its implications for satisfaction and recommendation intention
Kato, Takumi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 269-284
Persistent link: https://www.econbiz.de/10013177330
Saved in:
18
Do perceptions of switching costs vary across customers' household purchase decision roles?
Tesfom, Goitom
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10013415455
Saved in:
19
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
20
Sustaining customer engagement through social media brand communities
Riley, Jen
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Saved in:
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