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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Know-how to use"
~subject:"Advertising"
~subject:"Business history"
~subject:"United States"
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Journal of historical research in marketing
Know-how to use
European Journal of Marketing
30
Journal of marketing management : MM
23
Journal of business research : JBR
20
Young Consumers
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
SpringerLink / BĂĽcher
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of marketing education : JME
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Political marketing in the United States
13
Journal of marketing
12
Journal of Consumer Marketing
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
European journal of marketing : EJM
9
Journal of business ethics : JOBE
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Marketing intelligence & planning
8
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8
Marketing theory
7
Springer eBook Collection
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
International journal of internet marketing and advertising : IJIMA
6
Journal of promotion management : innovations in planning and applied research
6
Marketing Intelligence & Planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Strategic Direction
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The journal of product innovation management : an international publication of the Product Development & Management Association
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AMA educators' proceedings
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Australasian marketing journal
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Business horizons
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Enterprise & society : the international journal of business history
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History of marketing thought ; Volume 3
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Journal of Islamic marketing : JIMA
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ECONIS (ZBW)
24
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1
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
2
All that glistens is not (green) gold : historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950-1953
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
14
(
2022
)
3
,
pp. 374-398
Persistent link: https://www.econbiz.de/10013329680
Saved in:
3
The weider brothers and the advertising of dietary supplements : commercialisation of Scandinavian fitness culture in the 1950s
Pihl Skoog, Emma
- In:
Journal of historical research in marketing
15
(
2023
)
4
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014456731
Saved in:
4
(En) act your age! : marketing and the marketization of history in young SMEs
Weatherbee, Terrance
;
Sears, Donna
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 66-89
Persistent link: https://www.econbiz.de/10012880738
Saved in:
5
What's so funny about marketing? : twentieth-century cartoonist portrayals of US marketing
Jorgensen, Brian K.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 92-115
Persistent link: https://www.econbiz.de/10011697054
Saved in:
6
The origins of marketing practice in Britain : from the ancient to the early twentieth century
Hawkins, Richard A.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 467-487
Persistent link: https://www.econbiz.de/10011805001
Saved in:
7
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
8
History as an intangible asset for the Italian fashion business (1950 - 1954)
Belfanti, Carlo
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10010530056
Saved in:
9
Charting relationship marketing practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
10
Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
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