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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"The marketing review"
~person:"Brown, Stephen"
~person:"Chaudhuri, Himadri Roy"
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Journal of historical research in marketing
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Stanley Hollander's T-shirt test : where marketing history meets psychogeography
Brown, Stephen
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011697048
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2
Everyday life of the subaltern consumers: contexts, realities, and issues for marketing
Chaudhuri, Himadri Roy
- In:
The marketing review
10
(
2010
)
3
,
pp. 259-267
Persistent link: https://www.econbiz.de/10008651155
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3
Where the wild brands are: some thoughts on anthropomorphic marketing
Brown, Stephen
- In:
The marketing review
10
(
2010
)
3
,
pp. 209-224
Persistent link: https://www.econbiz.de/10008651242
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4
The failgood factor: playing hopscotch in the marketing minefield
Brown, Stephen
- In:
The marketing review
7
(
2007
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10003501542
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