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~isPartOf:"Journal of historical research in marketing"
~person:"Brown, Stephen"
~person:"Franses, Philip Hans"
~person:"Kleinaltenkamp, Michael"
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Brown, Stephen
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Tadajewski, Mark
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Journal of historical research in marketing
ERIM report series research in management
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Lehrbuch
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Journal of consumer behaviour : an international research review
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Journal of marketing management : MM
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Journal of strategic marketing
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Fundamentals of business-to-business marketing
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Handbook of marketing decision models
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Journal of Business & Industrial Marketing
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Journal of customer behaviour
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Kundenintegration : Forum Dienstleistungsmanagement
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Marketing intelligence & planning
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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Research in consumer behavior
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The Routledge companion to contemporary brand management
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The SAGE handbook of marketing theory
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The development of marketing theory and its philosophical underpinnings
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The marketing book
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Theories in marketing series
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Interpreting Brown and Hackley (2012) : from History to the histories of marketing theory and practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 316-323
Persistent link: https://www.econbiz.de/10009561214
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Yo, Clio! : can historiography save marketing scholarship?
Brown, Stephen
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 449-468
Persistent link: https://www.econbiz.de/10009407718
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