Interpreting Brown and Hackley (2012) : from History to the histories of marketing theory and practice
Year of publication: |
2012
|
---|---|
Authors: | Tadajewski, Mark |
Other Persons: | Brown, Stephen (contributor) ; Hackley, Christopher E. (contributor) |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 4.2012, 2, p. 316-323
|
Subject: | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory | Wirtschaftsgeschichte | Economic history |
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