//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Event-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Event marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Event-Marketing
Event marketing
31
Consumer behaviour
22
Konsumentenverhalten
22
Big event
8
Großveranstaltung
8
Sport event
8
Sportveranstaltung
8
Brand management
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenführung
7
Brand image
6
Markenimage
6
Beziehungsmarketing
5
Event
5
Relationship marketing
5
Veranstaltung
5
Dienstleistungsqualität
4
Einzelhandel
4
Retail trade
4
Service quality
4
Tourism
4
Tourismus
4
experiential marketing
4
Brand
3
Emotion
3
Ereignisstudie
3
Event study
3
Experiential marketing
3
Luxury goods
3
Luxusgüter
3
Markenartikel
3
events
3
Age
2
Credibility
2
Customer experience
2
Glaubwürdigkeit
2
Hotel industry
2
Hotellerie
2
more ...
less ...
Online availability
All
Undetermined
17
Free
2
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Case study
1
Fallstudie
1
Language
All
English
31
Author
All
Atwal, Glyn
2
Dolasinski, Mary Jo
2
Johanson, Misty
2
Reynolds, Joel
2
Roberts, Chris
2
Williams, Alistair
2
Ahn, Sungsook
1
Batista-Foguet, Joan M.
1
Beverland, Michael
1
Butcher, Luke
1
Chen, Hsiu-Li
1
Das, Gopal
1
Davey, Andrew
1
Deng, Claire Qian
1
Dias, Álvaro Lopes
1
Douglas, Alecia C.
1
Gao, Yixing
1
Geigenmüller, Anja
1
Guillén, Marta Estrada
1
Hausman, Angela
1
Henkel, Laura
1
Hollebeek, Linda D.
1
Iglesias, Oriol
1
Jahn, Steffen
1
Ji, Mingjie
1
Kim, Sanghoon
1
Klaus, Philipp
1
Kuppelwieser, Volker
1
Kössler, Christopher
1
Küster, Inés
1
Laroche, Michel
1
Lee, Seung Hyun (Jenna)
1
Leischnig, Alexander
1
Li, Mimi
1
Liu, Matthew Tingchi
1
Ma, Shihan
1
Marin-Aguilar, Jose Trinidad
1
Mathews, Shane
1
Mazaheri, Ebrahim
1
McIntyre, Charles
1
more ...
less ...
Published in...
All
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
The journal of brand management : an international journal
SpringerLink / Bücher
49
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Customer Experience : Forum Dienstleistungsmanagement
22
Journal of travel and tourism marketing
21
Markenkommunikation und Beziehungsmarketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Springer eBook Collection
16
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Journal of business research : JBR
15
Tourism management perspectives : TMP
15
essentials
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Sport management review
12
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
European Sport management quarterly : ESMQ
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Journal of advertising research
6
Journal of hospitality and tourism insights
6
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
Saved in:
4
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
Saved in:
5
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
6
All that glitters is not green : impact of biophilic designs on customer experiential values
Lee, Seung Hyun (Jenna)
;
Tao, Chen-Wei (Willie)
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. NP18-NP32
Persistent link: https://www.econbiz.de/10014266119
Saved in:
7
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
8
Improving residents' quality of life through sustainable experiential mega-events : high- versus low-context cultures
Vila-Lopez, Natalia
;
Küster, Inés
;
Marin-Aguilar, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 979-1005
Persistent link: https://www.econbiz.de/10013257073
Saved in:
9
Theory of events
Roberts, Chris
;
Dolasinski, Mary Jo
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
6
,
pp. 1147-1161
Persistent link: https://www.econbiz.de/10013387377
Saved in:
10
Defining the field of events
Dolasinski, Mary Jo
;
Roberts, Chris
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 553-572
Persistent link: https://www.econbiz.de/10012483431
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->