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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Electronic Commerce"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Electronic Commerce
Viral marketing
Consumer behaviour
2,104
Konsumentenverhalten
2,103
Einzelhandel
670
Retail trade
670
Relationship marketing
650
Beziehungsmarketing
649
Customer satisfaction
502
Kundenzufriedenheit
500
Service quality
406
Dienstleistungsqualität
405
Online retailing
395
Online-Handel
395
Brand management
315
Markenführung
315
Brand image
282
Markenimage
282
Social Web
241
Social web
241
E-commerce
210
Internet marketing
207
Online-Marketing
206
Emotion
189
Brand
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Tourism
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Tourismus
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Markenartikel
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USA
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Virales Marketing
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Confidence
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Holiday behaviour
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Urlaubsverhalten
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Lebensmitteleinzelhandel
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343
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English
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Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
5
Akram, Umair
4
Baier, Daniel
3
Duan, Yongrui
3
Ladhari, Riadh
3
Law, Rob
3
Moro, Sérgio
3
Septianto, Felix
3
Zhang, Yu
3
Abbasi, Amir Zaib
2
Ainsworth, Jeremy
2
Ansari, Aisha Rehman
2
Augusto, Mário Gomes
2
Bala, Pradip Kumar
2
Ballantine, Paul W.
2
Bambauer-Sachse, Silke
2
Bashir, Shahid
2
Beckers, Joris
2
Benkenstein, Martin
2
Brusch, Ines
2
Casidy, Riza
2
Cebollada, Javier
2
Chakraborty, Shibashish
2
Chiew, Tung Moi
2
Fedoseeva, Svetlana
2
Fernandes, Semila Fenelly
2
Ismagilova, Elvira
2
Jain, Nikunj Kumar
2
Jebarajakirthy, Charles
2
Jia, Qing-Dan
2
Jin, Byoungho
2
Junaid, Muhammad
2
Kumar, Vikas
2
Lee, Daeho
2
Liu, Chih-Hsing
2
Lobel Trong Thuy Tran
2
Mainardes, Emerson Wagner
2
Mangold, Sabrina
2
Mattila, Anna S.
2
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
Journal of business research : JBR
314
Electronic commerce research
206
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
Information systems research : ISR
129
International journal of hospitality management
125
Journal of internet commerce
125
Information systems and e-business management : ISeB
124
Management science : journal of the Institute for Operations Research and the Management Sciences
116
International journal of business information systems : IJBIS
112
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
111
Industrial marketing management : the international journal for industrial and high-tech firms
110
International journal of internet marketing and advertising : IJIMA
101
International journal of e-business research : an official publication of the Information Resources Management Association
99
European journal of operational research : EJOR
96
Journal of electronic commerce research : JECR
96
International journal of electronic business
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
94
International journal of production economics
93
Technological forecasting & social change : an international journal
91
International journal of electronic marketing and retailing : IJEMR
90
Tourism management : research, policies, practice
89
Electronic commerce research and applications
85
Electronic markets : the international journal on networked business
83
Journal of management information systems : JMIS
82
Psychology & marketing
82
International journal of electronic commerce : IJEC
81
Electronic markets : EM ; the international journal of electronic commerce and business media
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Journal of travel and tourism marketing
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Transportation research / E : an international journal
65
Journal of marketing
64
Journal of retailing
64
International journal of production research
63
Journal of hospitality marketing & management
63
Cogent business & management
61
International journal of contemporary hospitality management
58
Asia Pacific journal of marketing and logistics
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
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ECONIS (ZBW)
343
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
3
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
4
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
5
Enhance understandings of Online Food Delivery's service quality with online reviews
Ma, Bohao
;
Wong, Yiik Diew
;
Teo, Chee Chong
;
Wang, Ziyang
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014460837
Saved in:
6
Exploring consumer mobile payment innovations : an investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth
Hameed, Irfan
;
Akram, Umair
;
Khan, Yamna
;
Khan, Naveed R.
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462304
Saved in:
7
Exploring the stimulating role of augmented reality features in e-commerce : a three-staged hybrid approach
Xu, Xiao-Yu
;
Jia, Qing-Dan
;
Tayyab, Syed Muhammad Usman
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462370
Saved in:
8
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
9
How do e-commerce anchors' characteristics influence consumers' impulse buying? : an emotional contagion perspective
Li, Li
;
Chen, Xiaoting
;
Zhu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460834
Saved in:
10
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
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