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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Sponsoring"
~subject:"Sportpolitik"
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Search: subject_exact:"Professioneller Sport"
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Sponsoring
Sportpolitik
Professional sports
126
Profisport
126
Sportmarketing
71
Sports marketing
71
Consumer behaviour
59
Konsumentenverhalten
59
Football
38
Fußball
38
Sport
37
Sports
37
Sport organization
35
Sportorganisation
35
Sport event
31
Sportveranstaltung
31
Ball game
22
Ballsport
22
USA
22
United States
22
Arbeitsgruppe
18
Team
18
Brand management
17
Markenführung
17
Brand image
11
Markenimage
11
team identification
11
Athletes
10
Sponsorship
10
Sportler
10
Preismanagement
9
Pricing strategy
9
Sport policy
9
Corporate Social Responsibility
8
Corporate social responsibility
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7
Hochschule
7
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7
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7
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Alexandris, Kostas
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Bakhsh, Jordan T.
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Bouchet, Adrien
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Chan-Olmsted, Sylvia M.
1
Chen, Chen-Yueh
1
Chen, Nan
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Cho, Heetae
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Clopton, Aaron
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Cobbs, Joe
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Deshpande, Gopikrishna
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Drayer, Joris
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Filo, Kevin
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Fullerton, Sam
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Funk, Daniel C.
1
Heere, Bob
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Hickman, Thomas M.
1
Irwin, Richard L.
1
Jamson, Samantha
1
Jensen, Jonathan A.
1
Joo, Dongoh
1
Jopson, Ann
1
Kaplanidou, Kyriaki
1
Kim, Hyun-Min
1
Kim, Koo Yul
1
King, Ceridwyn
1
Lee, Sanghak
1
Lin, Yi-Hsiu
1
Martin, David S.
1
Merz, G. Russell
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Musgrave, James
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Naraine, Michael L.
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Nichols, Bridget Satinover
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Petrović, Marko D.
1
Raska, David
1
Song, Woon Kyung
1
Townsend, Kyle M.
1
Walkup, Brian R.
1
Wang, Yun
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Sport marketing quarterly : preferred journal of the Sport Marketing Association
European Sport management quarterly : ESMQ
86
Sport management review
68
Journal of sport management : the official journal of the North American Society of Sport Management
60
International journal of sport management and marketing : IJSMM
46
International journal of sports marketing & sponsorship
25
The business of sport management
18
European journal of operational research : EJOR
9
Sport, Business and Management : an international journal ; SBM
8
International journal of sport finance
7
Springer eBook Collection
7
Tourism economics : the business and finance of tourism and recreation
7
Journal of sports economics
6
Routledge research in sport business and management
6
Edward Elgar E-Book Archive
5
Interfaces : the INFORMS journal on the practice of operations research
5
Journal of business research : JBR
5
Sport tourism : concepts and theories
5
Sports Economics, Management and Policy
5
Tourism management perspectives : TMP
5
Elgar original reference
4
European research studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
SpringerLink / Bücher
4
Contemporary economic policy : a journal of Western Economic Association International
3
European journal of marketing : EJM
3
Faculty research series / Holy Cross, Economics and Accounting
3
Gabler Edition Wissenschaft
3
Hamburg contemporary economic discussions
3
International journal of event and festival management
3
Journal for global business advancement : JGBA
3
Journal of change management : an international journal
3
Management decision : MD
3
Research
3
Routledge handbook of sport management
3
Services marketing quarterly
3
Sport and public policy : social, political, and economic perspectives
3
Sport and tourism : strategies to develop tourist destinations
3
Sport business insights
3
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ECONIS (ZBW)
19
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1
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
2
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
3
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
4
Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
Saved in:
5
How sports sponsorship influences a sponsor's financial performance : a case study from the Korea Baseball Organization
Kim, Hyun-Min
;
Song, Woon Kyung
;
Lee, Sanghak
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 315-327
Persistent link: https://www.econbiz.de/10012816112
Saved in:
6
Editorial on sports tourism issue
Petrović, Marko D.
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1147-1149
Persistent link: https://www.econbiz.de/10012592355
Saved in:
7
Travelling to a sport event : profiling sport fans against the transtheoretical model of change
Musgrave, James
;
Jopson, Ann
;
Jamson, Samantha
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1237-1259
Persistent link: https://www.econbiz.de/10012592383
Saved in:
8
Sport tourists' team identification and revisit intention : looking at the relationship through a nostalgic lens
Cho, Heetae
;
Joo, Dongoh
;
Woosnam, Kyle Maurice
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
6
,
pp. 1002-1025
Persistent link: https://www.econbiz.de/10012259609
Saved in:
9
Smart sports fans : factors influencing sport consumption on smartphones
Chan-Olmsted, Sylvia M.
;
Xiao, Min
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 181-194
Persistent link: https://www.econbiz.de/10012254408
Saved in:
10
Corporate sponsorship in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
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