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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"SpringerLink / Bücher"
~subject:"Beziehungsmarketing"
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Search: "Customer relationship management"
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Beziehungsmarketing
Relationship marketing
593
Consumer behaviour
201
Konsumentenverhalten
201
Kundenmanagement
141
Kundenzufriedenheit
131
Customer satisfaction
130
Deutschland
103
Germany
103
Dienstleistungsqualität
95
Service quality
95
Brand management
68
Markenführung
68
Lieferantenmanagement
63
Supplier relationship management
63
Theorie
55
Theory
55
Kundenbindung
53
Social Web
44
Social web
44
Hotel industry
41
Hotellerie
41
Kundenorientierung
41
Kundenwert
41
Marketing management
41
Marketingmanagement
41
Beziehungsmanagement
39
Brand image
37
Kundenintegration
37
Markenimage
37
Customer integration
36
Customer value
36
relationship marketing
36
Beschwerdemanagement
35
Complaint management
34
Viral marketing
34
Virales Marketing
34
Confidence
30
Customer service
30
Kundenservice
30
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English
393
German
200
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Kumar, V.
12
Palmatier, Robert W.
10
Homburg, Christian
8
Gil Saura, Irene
6
Mavondo, Felix
5
Ramkissoon, Haywantee
5
Tanford, Sarah
5
Wieseke, Jan
5
Evanschitzky, Heiner
4
Fang, Eric
4
Grewal, Dhruv
4
Grewal, Rajdeep
4
Neslin, Scott A.
4
Verhoef, Peter C.
4
Dewnarain, Senika
3
Eggert, Andreas
3
Fink, Klaus-J.
3
Fornell, Claes
3
Foscht, Thomas
3
Hamilton, Ryan
3
Han, Heesup
3
Harmeling, Colleen M.
3
Haws, Kelly L.
3
Houston, Mark B.
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Lilien, Gary L.
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
O'Connor, Peter
3
Okumus, Fevzi
3
Reinartz, Werner J.
3
Ruyter, Ko de
3
Swoboda, Bernhard
3
Šerić, Maja
3
Agariya, Arun Kumar
2
Ahearne, Michael
2
Alavi, Sascha
2
Assaker, Guy
2
Baloglu, Seyhmus
2
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Journal of hospitality marketing & management
Journal of marketing
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
SpringerLink / Bücher
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
593
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1
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593
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1
Effects of
customer
relationship
management
on service innovation : moderating role of managers' risk-taking behavior and interaction frequency
Randhawa, Praneet
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10014511800
Saved in:
2
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
3
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
4
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
6
Social
customer
relationship
management
: a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
7
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
8
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
9
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
10
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
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