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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of service research"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Blut, Markus"
~person:"Brady, Michael K."
~person:"Evanschitzky, Heiner"
~person:"Fu, Xiaoxiao"
~person:"Houston, Mark B."
~person:"Kozak, Metin"
~person:"Noble, Stephanie M."
~person:"Tanford, Sarah"
~subject:"reward programs"
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reward programs
Beziehungsmarketing
36
Relationship marketing
36
Consumer behaviour
17
Konsumentenverhalten
17
Customer satisfaction
14
Kundenzufriedenheit
14
Dienstleistungsqualität
8
Service quality
8
Kundenbindungsprogramm
6
Loyalty program
6
loyalty
5
Einzelhandel
4
Hotel industry
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Hotellerie
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Perception
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B-to-B-Marketing
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Brand image
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Business-to-business marketing
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Customer integration
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Destination management
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Destinationsmanagement
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Kundenintegration
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Lieferantenmanagement
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Supplier relationship management
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Tourism marketing
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Tourismusmarketing
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Blut, Markus
Brady, Michael K.
Evanschitzky, Heiner
Fu, Xiaoxiao
Houston, Mark B.
Kozak, Metin
Noble, Stephanie M.
Tanford, Sarah
Kim, Yen-soon
1
Malek, Kristin
1
Raab, Carola
1
Shulga, Lenna
1
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Journal of hospitality marketing & management
Journal of marketing
Journal of retailing
Journal of service research
Journal of travel and tourism marketing
SpringerLink / Bücher
Tourism management : research, policies, practice
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
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ECONIS (ZBW)
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Measuring perceptions of fairness of loyalty program members
Shulga, Lenna
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 346-365
Persistent link: https://www.econbiz.de/10011880416
Saved in:
2
Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
Saved in:
3
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
Saved in:
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