Measuring perceptions of fairness of loyalty program members
Lenna Shulga and Sarah Tanford
| Year of publication: |
April 2018
|
|---|---|
| Authors: | Shulga, Lenna ; Tanford, Sarah |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 27.2018, 3, p. 346-365
|
| Subject: | Fairness | justice | loyalty | reward programs | scale development | Gerechtigkeit | Justice | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/19368623.2017.1359724 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011880416