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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The service industries journal"
~subject:"Markenartikel"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Markenartikel
Relationship marketing
USA
Consumer behaviour
1,077
Konsumentenverhalten
1,076
Beziehungsmarketing
182
Customer satisfaction
157
Kundenzufriedenheit
157
Dienstleistungsqualität
150
Service quality
150
Brand management
126
Markenführung
126
Brand image
121
Markenimage
121
Emotion
108
Advertising effects
90
Werbewirkung
90
Market research
82
Marktforschung
82
Hotel industry
78
Hotellerie
78
Internet marketing
73
Online-Marketing
73
Viral marketing
72
Virales Marketing
72
Brand
67
Experiment
67
Gastronomie
66
Restaurant industry
66
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54
Social web
54
Online retailing
52
Online-Handel
52
Präferenztheorie
51
Theory of preferences
51
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Theory
49
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48
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48
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43
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271
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Kumar, V.
5
Lee, Seonjeong
4
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Baloglu, Seyhmus
3
Dewnarain, Senika
3
Han, Heesup
3
Jin, Naehyun Paul
3
Line, Nathaniel D.
3
Tanford, Sarah
3
Ahn, Jiseon
2
Ahuvia, Aaron
2
Al-Hawari, Mohd Ahmad
2
Assaker, Guy
2
Bagozzi, Richard P.
2
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2
Batra, Rajeev
2
Bradlow, Eric T.
2
Bucklin, Randolph E.
2
Cai, Ruiying
2
Cetin, Gurel
2
Chen, Qimei
2
Chi, Christina Geng-Qing
2
Doorn, Jenny van
2
Draganska, Michaela
2
Fischer, Marc
2
Gijsbrechts, Els
2
Goh, Ben
2
Gunasti, Kunter
2
Kim, Mi Ran
2
Kim, Min-Seong
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2
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2
Kouril, Michal
2
Laurent, Gilles
2
Legendre, Tiffany S.
2
Lemon, Katherine N.
2
Lim, Weng Marc
2
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2
Mattila, Anna S.
2
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Journal of hospitality marketing & management
Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
The service industries journal
Journal of retailing and consumer services
613
Journal of business research : JBR
580
Working paper / National Bureau of Economic Research, Inc.
247
International journal of hospitality management
221
The journal of brand management : an international journal
214
The journal of product & brand management
214
Journal of consumer research : JCR ; an interdisciplinary bimonthly
178
Psychology & marketing
174
The journal of services marketing
131
Journal of the Academy of Marketing Science
117
Asia Pacific journal of marketing and logistics
111
European journal of marketing : EJM
97
International journal of consumer studies
90
Journal of fashion marketing and management
90
International journal of retail & distribution management
89
Journal of retailing
89
The journal of consumer marketing
89
Journal of marketing
88
Journal of travel and tourism marketing
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Cogent business & management
84
Journal of strategic marketing
83
International journal of contemporary hospitality management
81
The international review of retail, distribution and consumer research
77
Journal of international consumer marketing
75
Marketing intelligence & planning
72
Industrial marketing management : the international journal for industrial and high-tech firms
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
SpringerLink / Bücher
67
Services marketing quarterly
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of service management
60
Journal of service research : JSR
58
International journal of electronic marketing and retailing : IJEMR
57
International journal of internet marketing and advertising : IJIMA
56
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ECONIS (ZBW)
271
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271
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1
Conflict-solving as a mediator between customer incivility and service performance
Auh, Seigyoung
;
Mengüç, Bülent
;
Thompson, Frauke Mattison
- In:
The service industries journal
44
(
2024
)
5/6
,
pp. 342-377
Persistent link: https://www.econbiz.de/10014551100
Saved in:
2
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
3
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
4
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
5
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
6
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
7
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
8
The importance of perceived fairness in product customization settings
Scholl-Grissemann, Ursula
;
Sauer, Nicola E.
;
Teichmann, …
- In:
The service industries journal
42
(
2022
)
11/12
,
pp. 823-842
Persistent link: https://www.econbiz.de/10013362153
Saved in:
9
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
10
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
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