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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Online-Marketing
Relationship marketing
USA
Consumer behaviour
861
Konsumentenverhalten
861
Beziehungsmarketing
109
Customer satisfaction
99
Kundenzufriedenheit
99
Internet marketing
92
Dienstleistungsqualität
89
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89
Advertising effects
85
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85
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82
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77
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Braun, Michael
6
Hauser, John R.
6
Liberali, Guilherme
6
Urban, Glen L.
6
Kumar, V.
5
Mavondo, Felix
4
Ramkissoon, Haywantee
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Schweidel, David A.
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Bronnenberg, Bart J.
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Chan, Tat
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Heerde, Harald J. van
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Jin, Naehyun Paul
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Lee, Seonjeong
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Line, Nathaniel D.
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Ma, Liye
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Neslin, Scott A.
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Simester, Duncan
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Tang, Liang
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Tucker, Catherine
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Akhtar, Nadeem
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Allenby, Greg M.
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Journal of hospitality marketing & management
Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
622
Journal of business research : JBR
558
International journal of hospitality management
256
Working paper / National Bureau of Economic Research, Inc.
248
Journal of consumer research : JCR ; an interdisciplinary bimonthly
158
Psychology & marketing
154
International journal of internet marketing and advertising : IJIMA
139
The journal of product & brand management
136
The journal of services marketing
131
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
Cogent business & management
107
Journal of the Academy of Marketing Science
107
International journal of contemporary hospitality management
103
The journal of brand management : an international journal
102
Journal of travel and tourism marketing
101
Asia Pacific journal of marketing and logistics
99
Journal of marketing communications
97
Journal of marketing
94
International journal of consumer studies
91
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
90
Journal of retailing
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
International journal of retail & distribution management
82
Journal of internet commerce
81
International journal of advertising : the review of marketing communications
80
Journal of fashion marketing and management
80
Journal of strategic marketing
79
International journal of electronic marketing and retailing : IJEMR
78
Journal of promotion management : innovations in planning and applied research
78
The journal of consumer marketing
76
European journal of marketing : EJM
74
Tourism management : research, policies, practice
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Marketing intelligence & planning
73
The international review of retail, distribution and consumer research
72
The service industries journal
72
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
71
Journal of international consumer marketing
69
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ECONIS (ZBW)
255
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255
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1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
3
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
4
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
5
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
6
Effect of online review comment recency on information processing : interaction between overall and recently posted individual ratings
Shin, Seunghun
;
Xiang, Zheng
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 602-625
Persistent link: https://www.econbiz.de/10014564202
Saved in:
7
Guest interaction with hotel booking website information : scale development and validation of antecedents and consequences
Selem, Kareem M.
;
Shoukat, Muhammad Haroon
;
Rimsha Khalid
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 626-648
Persistent link: https://www.econbiz.de/10014564205
Saved in:
8
Influence of customer personality on perceived attractiveness and similarity in a food service context
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 745-766
Persistent link: https://www.econbiz.de/10014319794
Saved in:
9
Determinants of customer loyalty to online food service delivery : evidence from Indonesia, Taiwan, and New Zealand
Rombach, Meike
;
Kartikasari, Ani
;
Dean, David L.
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 818-842
Persistent link: https://www.econbiz.de/10014319800
Saved in:
10
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
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