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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of services marketing"
~subject:"Relationship marketing"
~subject:"Theorie"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
Theorie
USA
Consumer behaviour
847
Konsumentenverhalten
847
Beziehungsmarketing
207
Customer satisfaction
194
Kundenzufriedenheit
194
Dienstleistungsqualität
187
Service quality
187
Emotion
92
Hotel industry
81
Hotellerie
81
Brand management
71
Markenführung
71
Brand image
66
Gastronomie
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Online retailing
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269
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Mattila, Anna S.
7
Klaus, Philipp
5
Lee, Seonjeong
4
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Dewnarain, Senika
3
Han, Heesup
3
Hollebeek, Linda D.
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Jin, Naehyun Paul
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Kumar, V.
3
Line, Nathaniel D.
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Tanford, Sarah
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Aksoy, Lerzan
2
Al-Hawari, Mohd Ahmad
2
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2
Assaker, Guy
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Baloglu, Seyhmus
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Benoit, Sabine
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Blodgett, Jeffrey
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Bradlow, Eric T.
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Bruce, Helen L.
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Choi, Beom Joon
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Dubé, Jean-Pierre
2
Gabler, Colin B.
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Gijsbrechts, Els
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Goh, Ben
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Ha, Jooyeon
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Jang, Soocheong
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Kamakura, Wagner A.
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Kim, Min-Seong
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2
Kim, Soon-Ho
2
Koku, Paul Sergius
2
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2
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Journal of hospitality marketing & management
Journal of marketing research : JMR
The journal of services marketing
Journal of retailing and consumer services
566
Journal of business research : JBR
465
Working paper / National Bureau of Economic Research, Inc.
306
International journal of hospitality management
216
Journal of consumer research : JCR ; an interdisciplinary bimonthly
179
Psychology & marketing
146
NBER working paper series
140
The journal of product & brand management
122
Journal of the Academy of Marketing Science
106
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Discussion paper / Centre for Economic Policy Research
91
The journal of brand management : an international journal
88
NBER Working Paper
87
Asia Pacific journal of marketing and logistics
85
SpringerLink / Bücher
84
Journal of retailing
83
Journal of travel and tourism marketing
83
International journal of contemporary hospitality management
82
International journal of consumer studies
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Journal of marketing
79
Cogent business & management
77
European journal of marketing : EJM
76
International journal of retail & distribution management
75
The American economic review
73
Journal of fashion marketing and management
71
Journal of strategic marketing
69
Economics letters
68
The international review of retail, distribution and consumer research
68
The journal of consumer marketing
68
Gabler Edition Wissenschaft
67
Journal of economic psychology : research in economic psychology and behavioral economics
67
Marketing intelligence & planning
65
The service industries journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Services marketing quarterly
64
American journal of agricultural economics
63
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ECONIS (ZBW)
269
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1
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10
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269
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date (oldest first)
1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
3
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
4
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
5
Customer ecosystems : exploring how ecosystem actors shape customer experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
6
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
Saved in:
7
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
8
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
9
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
10
Guest interaction with hotel booking website information : scale development and validation of antecedents and consequences
Selem, Kareem M.
;
Shoukat, Muhammad Haroon
;
Rimsha Khalid
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 626-648
Persistent link: https://www.econbiz.de/10014564205
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