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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The service industries journal"
~subject:"Markenartikel"
~subject:"Marktforschung"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Markenartikel
Marktforschung
Relationship marketing
USA
Consumer behaviour
785
Konsumentenverhalten
784
Beziehungsmarketing
155
Dienstleistungsqualität
144
Service quality
144
Customer satisfaction
143
Kundenzufriedenheit
143
Emotion
85
Hotel industry
78
Hotellerie
78
Brand management
75
Markenführung
75
Brand image
73
Markenimage
73
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66
Market research
66
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66
Internet marketing
58
Online-Marketing
58
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54
Virales Marketing
54
Advertising effects
50
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50
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47
Online retailing
43
Online-Handel
43
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Social web
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Präferenztheorie
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Theory of preferences
37
Confidence
34
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32
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32
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Dahl, Darren W.
5
Kumar, V.
5
Lee, Seonjeong
4
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Baloglu, Seyhmus
3
Dewnarain, Senika
3
Dhar, Ravi
3
Fitzsimons, Gavan J.
3
Han, Heesup
3
Jin, Naehyun Paul
3
Line, Nathaniel D.
3
Patrick, Vanessa M.
3
Pieters, Rik
3
Tanford, Sarah
3
Wedel, Michel
3
Zhao, Min
3
Ahn, Jiseon
2
Al-Hawari, Mohd Ahmad
2
Aribarg, Anocha
2
Assaker, Guy
2
Baker, Melissa A.
2
Bell, David R.
2
Bronnenberg, Bart J.
2
Cai, Ruiying
2
Cetin, Gurel
2
Cheema, Amar
2
Chi, Christina Geng-Qing
2
Cutright, Keisha M.
2
Dasgupta, Srabana
2
Du, Rex Yuxing
2
Fischer, Marc
2
Fishbach, Ayelet
2
Gijsbrechts, Els
2
Goh, Ben
2
Jong, Martijn G. de
2
Kamakura, Wagner A.
2
Keinan, Anat
2
Khan, Uzma
2
Kim, Mi Ran
2
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Journal of hospitality marketing & management
Journal of marketing research : JMR
The service industries journal
Journal of retailing and consumer services
626
Journal of business research : JBR
608
Working paper / National Bureau of Economic Research, Inc.
247
International journal of hospitality management
223
The journal of brand management : an international journal
219
The journal of product & brand management
215
Journal of consumer research : JCR ; an interdisciplinary bimonthly
189
Psychology & marketing
184
The journal of services marketing
131
Journal of the Academy of Marketing Science
123
Asia Pacific journal of marketing and logistics
113
European journal of marketing : EJM
102
International journal of consumer studies
98
Journal of fashion marketing and management
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
International journal of retail & distribution management
91
Journal of marketing
90
Journal of retailing
90
The journal of consumer marketing
90
Cogent business & management
89
Journal of travel and tourism marketing
87
Journal of strategic marketing
86
The international review of retail, distribution and consumer research
82
International journal of contemporary hospitality management
81
Marketing letters : a journal of research in marketing
81
SpringerLink / Bücher
78
Journal of international consumer marketing
75
Marketing intelligence & planning
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
74
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of marketing management : MM
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Services marketing quarterly
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
Journal of service management
61
International journal of electronic marketing and retailing : IJEMR
58
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ECONIS (ZBW)
271
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1
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271
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date (oldest first)
1
Conflict-solving as a mediator between customer incivility and service performance
Auh, Seigyoung
;
Mengüç, Bülent
;
Thompson, Frauke Mattison
- In:
The service industries journal
44
(
2024
)
5/6
,
pp. 342-377
Persistent link: https://www.econbiz.de/10014551100
Saved in:
2
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
3
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
4
The importance of perceived fairness in product customization settings
Scholl-Grissemann, Ursula
;
Sauer, Nicola E.
;
Teichmann, …
- In:
The service industries journal
42
(
2022
)
11/12
,
pp. 823-842
Persistent link: https://www.econbiz.de/10013362153
Saved in:
5
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
6
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
7
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
8
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
9
Guest interaction with hotel booking website information : scale development and validation of antecedents and consequences
Selem, Kareem M.
;
Shoukat, Muhammad Haroon
;
Rimsha Khalid
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 626-648
Persistent link: https://www.econbiz.de/10014564205
Saved in:
10
Influence of customer personality on perceived attractiveness and similarity in a food service context
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 745-766
Persistent link: https://www.econbiz.de/10014319794
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