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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The service industries journal"
~subject:"Markenartikel"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Markenartikel
Relationship marketing
USA
Consumer behaviour
785
Konsumentenverhalten
784
Beziehungsmarketing
155
Dienstleistungsqualität
144
Service quality
144
Customer satisfaction
143
Kundenzufriedenheit
143
Emotion
85
Hotel industry
78
Hotellerie
78
Brand management
75
Markenführung
75
Brand image
73
Markenimage
73
Gastronomie
66
Market research
66
Marktforschung
66
Restaurant industry
66
Internet marketing
58
Online-Marketing
58
Viral marketing
54
Virales Marketing
54
Advertising effects
50
Werbewirkung
50
Experiment
47
Online retailing
43
Online-Handel
43
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Social web
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Präferenztheorie
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Theory of preferences
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Confidence
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Vertrauen
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Beschwerdemanagement
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Kumar, V.
5
Lee, Seonjeong
4
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Baloglu, Seyhmus
3
Dewnarain, Senika
3
Han, Heesup
3
Jin, Naehyun Paul
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Line, Nathaniel D.
3
Tanford, Sarah
3
Ahn, Jiseon
2
Al-Hawari, Mohd Ahmad
2
Assaker, Guy
2
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2
Cai, Ruiying
2
Cetin, Gurel
2
Chi, Christina Geng-Qing
2
Fischer, Marc
2
Gijsbrechts, Els
2
Goh, Ben
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Kim, Soon-Ho
2
Legendre, Tiffany S.
2
Lemon, Katherine N.
2
Lim, Weng Marc
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Mattila, Anna S.
2
O'Connor, Peter
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Qu, Hailin
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Rather, Raouf Ahmad
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Ryu, Kisang
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Siddarth, S.
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Silva-Risso, Jorge M.
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Tang, Liang
2
Yi, Youjae
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Zhao, Yi
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Abubakar, Binta
1
Addo, Prince Clement
1
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Journal of hospitality marketing & management
Journal of marketing research : JMR
The service industries journal
Journal of retailing and consumer services
613
Journal of business research : JBR
580
Working paper / National Bureau of Economic Research, Inc.
247
International journal of hospitality management
221
The journal of brand management : an international journal
214
The journal of product & brand management
214
Journal of consumer research : JCR ; an interdisciplinary bimonthly
178
Psychology & marketing
174
The journal of services marketing
131
Journal of the Academy of Marketing Science
117
Asia Pacific journal of marketing and logistics
111
European journal of marketing : EJM
97
International journal of consumer studies
90
Journal of fashion marketing and management
90
International journal of retail & distribution management
89
Journal of retailing
89
The journal of consumer marketing
89
Journal of marketing
88
Journal of travel and tourism marketing
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Cogent business & management
84
Journal of strategic marketing
83
International journal of contemporary hospitality management
81
The international review of retail, distribution and consumer research
77
Journal of international consumer marketing
75
Marketing intelligence & planning
72
Industrial marketing management : the international journal for industrial and high-tech firms
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
SpringerLink / Bücher
67
Marketing letters : a journal of research in marketing
66
Services marketing quarterly
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of service management
60
Journal of service research : JSR
58
International journal of electronic marketing and retailing : IJEMR
57
International journal of internet marketing and advertising : IJIMA
56
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ECONIS (ZBW)
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201
The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
Saved in:
202
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
203
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
204
To lease or to buy? : a structural model of a consumer's vehicle and contract choice decisions
Dasgupta, Srabana
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 490-502
Persistent link: https://www.econbiz.de/10003547876
Saved in:
205
The effects of a direct mail coupon on brand choice behavior
Bawa, Kapil
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 370-376
Persistent link: https://www.econbiz.de/10001036473
Saved in:
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