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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The service industries journal"
~subject:"Markenartikel"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Markenartikel
Relationship marketing
USA
Consumer behaviour
778
Konsumentenverhalten
777
Beziehungsmarketing
153
Dienstleistungsqualität
143
Service quality
143
Customer satisfaction
142
Kundenzufriedenheit
142
Emotion
83
Hotel industry
77
Hotellerie
77
Brand management
75
Markenführung
75
Brand image
72
Markenimage
72
Market research
66
Marktforschung
66
Gastronomie
65
Restaurant industry
65
Internet marketing
56
Online-Marketing
56
Viral marketing
53
Virales Marketing
53
Advertising effects
50
Werbewirkung
50
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47
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43
Social web
43
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Online-Handel
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Präferenztheorie
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Theory of preferences
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34
Beschwerdemanagement
32
Brand
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Complaint management
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Kumar, V.
5
Lee, Seonjeong
4
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Baloglu, Seyhmus
3
Dewnarain, Senika
3
Han, Heesup
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Jin, Naehyun Paul
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Line, Nathaniel D.
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2
Al-Hawari, Mohd Ahmad
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2
Gijsbrechts, Els
2
Goh, Ben
2
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2
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2
Kim, Soon-Ho
2
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2
Lemon, Katherine N.
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O'Connor, Peter
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Qu, Hailin
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Rather, Raouf Ahmad
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2
Zhao, Yi
2
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1
Addo, Prince Clement
1
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1
Ahmed, Sohel
1
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Journal of hospitality marketing & management
Journal of marketing research : JMR
The service industries journal
Journal of retailing and consumer services
613
Journal of business research : JBR
551
Working paper / National Bureau of Economic Research, Inc.
247
International journal of hospitality management
221
The journal of brand management : an international journal
214
The journal of product & brand management
214
Journal of consumer research : JCR ; an interdisciplinary bimonthly
178
Psychology & marketing
173
The journal of services marketing
131
Journal of the Academy of Marketing Science
117
Asia Pacific journal of marketing and logistics
111
European journal of marketing : EJM
97
Journal of fashion marketing and management
90
International journal of consumer studies
89
International journal of retail & distribution management
89
Journal of retailing
89
The journal of consumer marketing
89
Journal of marketing
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Journal of travel and tourism marketing
84
Cogent business & management
81
International journal of contemporary hospitality management
81
Journal of strategic marketing
75
Journal of international consumer marketing
74
Marketing intelligence & planning
72
The international review of retail, distribution and consumer research
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Industrial marketing management : the international journal for industrial and high-tech firms
67
SpringerLink / Bücher
67
Marketing letters : a journal of research in marketing
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Services marketing quarterly
65
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of service management
60
Journal of service research : JSR
58
International journal of electronic marketing and retailing : IJEMR
57
International journal of internet marketing and advertising : IJIMA
56
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ECONIS (ZBW)
203
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1
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10
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203
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date (oldest first)
1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
3
The importance of perceived fairness in product customization settings
Scholl-Grissemann, Ursula
;
Sauer, Nicola E.
;
Teichmann, …
- In:
The service industries journal
42
(
2022
)
11/12
,
pp. 823-842
Persistent link: https://www.econbiz.de/10013362153
Saved in:
4
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
5
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
6
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
7
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
8
Influence of customer personality on perceived attractiveness and similarity in a food service context
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 745-766
Persistent link: https://www.econbiz.de/10014319794
Saved in:
9
Determinants of customer loyalty to online food service delivery : evidence from Indonesia, Taiwan, and New Zealand
Rombach, Meike
;
Kartikasari, Ani
;
Dean, David L.
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 818-842
Persistent link: https://www.econbiz.de/10014319800
Saved in:
10
Determinants of customer loyalty in online group-buying : the self-regulation mechanism
Chang, Chun-Ming
- In:
The service industries journal
43
(
2023
)
5/6
,
pp. 400-421
Persistent link: https://www.econbiz.de/10014321595
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