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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~person:"Tanford, Sarah"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
USA
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Hotel industry
3
Hotellerie
3
Kundenbindungsprogramm
3
Loyalty program
3
loyalty
3
commitment
2
reward programs
2
segmentation
2
Customer satisfaction
1
Gerechtigkeit
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet marketing
1
Justice
1
Kundenzufriedenheit
1
Market segmentation
1
Marktsegmentierung
1
Online-Marketing
1
Perception
1
Personality psychology
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Persönlichkeitspsychologie
1
Rawls's theory of justice
1
Rawls-Gerechtigkeitstheorie
1
Social Web
1
Social web
1
Switching behaviour
1
Theory of Justice
1
Wahrnehmung
1
Wechselverhalten
1
fairness
1
hotel Facebook page
1
hotel selection factors
1
reward program
1
social identity theory
1
social influence model
1
sustainability
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Tanford, Sarah
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Dewnarain, Senika
3
Han, Heesup
3
Jin, Naehyun Paul
3
Kumar, V.
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Assaker, Guy
2
Baloglu, Seyhmus
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Gijsbrechts, Els
2
Goh, Ben
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Lemon, Katherine N.
2
Lim, Weng Marc
2
Mattila, Anna S.
2
O'Connor, Peter
2
Qu, Hailin
2
Shoukat, Muhammad Haroon
2
Siddarth, S.
2
Silva-Risso, Jorge M.
2
Tang, Liang
2
Abubakar, Binta
1
Agbemabiese, George Cudjoe
1
Ahn, Jiseon
1
Akhtar, Nadeem
1
Aksoy, Lerzan
1
Al-Ansi, Amr
1
Al-Hawari, Mohd Ahmad
1
Albers, Sönke
1
Ali Eliwa, Rasha
1
Alonso, Abel Duarte
1
Anderson, Eric T.
1
Argo, Jennifer
1
Ascarza, Eva
1
Bai, Billy
1
Baker, Mandi
1
Baker, Melissa A.
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Journal of hospitality marketing & management
Journal of marketing research : JMR
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
International journal of hospitality management
3
International journal of contemporary hospitality management
2
European journal of marketing : EJM
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
2
Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
Saved in:
3
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
Saved in:
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