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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Brand management"
~subject:"Relationship marketing"
~subject:"USA"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Relationship marketing
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United States
Consumer behaviour
588
Konsumentenverhalten
588
Customer satisfaction
93
Kundenzufriedenheit
93
Beziehungsmarketing
91
Dienstleistungsqualität
81
Service quality
81
Hotel industry
77
Hotellerie
77
Market research
64
Marktforschung
64
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61
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58
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Kumar, V.
5
Baloglu, Seyhmus
4
Han, Heesup
4
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Dewnarain, Senika
3
Gijsbrechts, Els
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Jin, Naehyun Paul
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Lee, Seonjeong
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Line, Nathaniel D.
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Tanford, Sarah
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Tang, Liang
3
Assaker, Guy
2
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2
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Lemon, Katherine N.
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Lim, Weng Marc
2
Mattila, Anna S.
2
O'Connor, Peter
2
Qu, Hailin
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Salisbury, Linda Court
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Shoukat, Muhammad Haroon
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Siddarth, S.
2
Silva-Risso, Jorge M.
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Wedel, Michel
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Yoon, Donghwan
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Zhao, Yi
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Abubakar, Binta
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Aksoy, Lerzan
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Al-Ansi, Amr
1
Al-Hawari, Mohd Ahmad
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Journal of hospitality marketing & management
Journal of marketing research : JMR
Journal of business research : JBR
709
Journal of retailing and consumer services
676
The journal of product & brand management
302
The journal of brand management : an international journal
278
Working paper / National Bureau of Economic Research, Inc.
247
International journal of hospitality management
244
Psychology & marketing
198
Journal of consumer research : JCR ; an interdisciplinary bimonthly
167
Asia Pacific journal of marketing and logistics
141
The journal of services marketing
135
Journal of the Academy of Marketing Science
134
European journal of marketing : EJM
124
International journal of consumer studies
106
Journal of marketing
106
Journal of strategic marketing
106
Journal of fashion marketing and management
103
International journal of retail & distribution management
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Marketing intelligence & planning
100
Journal of international consumer marketing
98
Journal of travel and tourism marketing
98
The journal of consumer marketing
98
Cogent business & management
97
Journal of retailing
96
International journal of contemporary hospitality management
94
SpringerLink / Bücher
94
Journal of marketing communications
92
The international review of retail, distribution and consumer research
84
Marketing letters : a journal of research in marketing
80
International journal of internet marketing and advertising : IJIMA
79
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
79
The service industries journal
79
Industrial marketing management : the international journal for industrial and high-tech firms
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
Journal of marketing management : MM
77
Services marketing quarterly
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
72
Journal of promotion management : innovations in planning and applied research
70
Journal of global marketing
69
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ECONIS (ZBW)
157
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157
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1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
3
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
4
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
5
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
6
Guest interaction with hotel booking website information : scale development and validation of antecedents and consequences
Selem, Kareem M.
;
Shoukat, Muhammad Haroon
;
Rimsha Khalid
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 626-648
Persistent link: https://www.econbiz.de/10014564205
Saved in:
7
Narrative or non-narrative? : the effects of short video content structure on mental simulation and resort brand attitude
Wang, Xin
;
Lai, Ivan K. W.
;
Lu, Yan
;
Liu, Xinyu
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 593-614
Persistent link: https://www.econbiz.de/10014319780
Saved in:
8
Influence of customer personality on perceived attractiveness and similarity in a food service context
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 745-766
Persistent link: https://www.econbiz.de/10014319794
Saved in:
9
Determinants of customer loyalty to online food service delivery : evidence from Indonesia, Taiwan, and New Zealand
Rombach, Meike
;
Kartikasari, Ani
;
Dean, David L.
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 818-842
Persistent link: https://www.econbiz.de/10014319800
Saved in:
10
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
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