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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
~subject:"Supplier relationship management"
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Search: "Customer relationship management"
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Beziehungsmarketing
Supplier relationship management
Relationship marketing
406
Consumer behaviour
138
Konsumentenverhalten
138
Lieferantenmanagement
131
Customer satisfaction
122
Kundenzufriedenheit
122
B-to-B-Marketing
88
Business-to-business marketing
88
Dienstleistungsqualität
81
Service quality
81
Hotel industry
42
Hotellerie
42
Confidence
41
Vertrauen
41
Brand management
39
Markenführung
39
Marketing management
38
Marketingmanagement
38
Salespeople
30
Verkaufspersonal
30
Brand image
29
Markenimage
29
Customer integration
27
Social Web
27
Social web
27
relationship marketing
27
Kundenintegration
26
Betriebliche Wertschöpfung
24
Value creation
24
Emotion
22
Gastronomie
22
Innovation
22
Restaurant industry
22
Customer value
20
Kundenwert
20
Viral marketing
20
Virales Marketing
20
Firm performance
19
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400
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5
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Gil Saura, Irene
7
Mavondo, Felix
5
Ramkissoon, Haywantee
5
Svensson, Göran
5
Tanford, Sarah
5
Dewnarain, Senika
3
Han, Heesup
3
Jin, Naehyun Paul
3
Kim, Min-Seong
3
Kowalkowski, Christian
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
O'Connor, Peter
3
Okumus, Fevzi
3
Prentice, Catherine
3
Quach, Sara
3
Schwepker, Charles H. <Jr.>
3
Thaichon, Paramaporn
3
Šerić, Maja
3
Agariya, Arun Kumar
2
Akhtar, Nadeem
2
Anaza, Nwamaka A.
2
Assaker, Guy
2
Ballantyne, David
2
Baloglu, Seyhmus
2
Bebber, Suélen
2
Bejou, Azam
2
Bettis-Outland, Harriette
2
Betts-Outland, Harriette
2
Bilgihan, Anil
2
Bowden, Jana
2
Busser, James A.
2
Cabanelas, Pablo
2
Chen, Tser-yieth
2
Cobelli, Nicola
2
Drummond, Conor
2
Edvardsson, Bo
2
Faßnacht, Martin
2
Goh, Ben
2
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
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Journal of hospitality marketing & management
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
The journal of business & industrial marketing
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Gabler Edition Wissenschaft
103
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Springer eBook Collection / Business and Economics
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
406
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1
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406
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1
Artificial intelligence in
customer
relationship
management
: literature review and future research directions
Ledro, Cristina
;
Nosella, Anna
;
Vinelli, Andrea
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 48-63
Persistent link: https://www.econbiz.de/10013538912
Saved in:
2
Effects of
customer
relationship
management
on service innovation : moderating role of managers' risk-taking behavior and interaction frequency
Randhawa, Praneet
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10014511800
Saved in:
3
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
4
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
5
Mastering customer lock-in by servitization innovation strategies of asset specificity
Chiu, Wen-Hong
;
Dai, Zong-Jie
;
Chi, Hui-Ru
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 239-263
Persistent link: https://www.econbiz.de/10014472689
Saved in:
6
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
7
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
8
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
9
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
10
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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