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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Managing event operations"
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Journal of hospitality marketing & management
Journal of retailing and consumer services
Managing event operations
Wirtschaftswissenschaft
SpringerLink / Bücher
36
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Journal of travel and tourism marketing
23
Customer Experience : Forum Dienstleistungsmanagement
22
International journal of contemporary hospitality management
22
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Food and wine events in Europe : a stakeholder approach
15
Journal of business research : JBR
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Markenkommunikation und Beziehungsmarketing
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
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International journal of sport management and marketing : IJSMM
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Sport management review
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Springer eBook Collection
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essentials
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
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Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
European Sport management quarterly : ESMQ
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
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Journal of advertising research
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Journal of marketing management : MM
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ECONIS (ZBW)
37
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
Saved in:
3
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
4
Editorial: guiding directions and propositions : placing dynamics at the heart of customer experience (CX) research
Klaus, Philipp
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012434360
Saved in:
5
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
6
Do experiential destination attributes create emotional arousal and memory? : a comparative research approach
Şahin, lker
;
Özlem Güzel, Fatima
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 956-986
Persistent link: https://www.econbiz.de/10012384384
Saved in:
7
Experiential value : multi-item scale development and validation
Varshneya, Geetika
;
Das, Gopal
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
Saved in:
8
Understanding the customer experiences from the perspective of guests and hotel managers : empirical findings from luxury hotels in Istanbul, Turkey
Cetin, Gurel
;
Walls, Andrew
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 395-424
Persistent link: https://www.econbiz.de/10011499254
Saved in:
9
The importance of the location in hosting a festival : a mapping approach
Leenders, Mark A. A. M.
;
Go, Frank M.
;
Bhansing, Pawan V.
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 754-769
Persistent link: https://www.econbiz.de/10011433688
Saved in:
10
Planning and leveraging event portfolios : towards a holistic theory
Ziakas, Vassilios
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 327-356
Persistent link: https://www.econbiz.de/10010396179
Saved in:
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