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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"NBER working paper series"
~isPartOf:"Psychology & marketing"
~subject:"Dienstleistungsqualität"
~subject:"Markenartikel"
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Search: subject_exact:"Consumer+behaviour"
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Dienstleistungsqualität
Markenartikel
Consumer behaviour
3,348
Konsumentenverhalten
3,347
Beziehungsmarketing
607
Relationship marketing
607
Einzelhandel
502
Retail trade
502
Customer satisfaction
459
Kundenzufriedenheit
459
Online retailing
405
Online-Handel
405
Brand management
367
Markenführung
367
Brand image
349
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349
Service quality
336
Social Web
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Social web
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Brand
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Emotion
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198
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Prentice, Catherine
13
Park, Jungkun
6
Loureiro, Sandra Maria Correia
5
Paul, Justin
5
Quach, Sara
5
Woodside, Arch G.
5
Jebarajakirthy, Charles
4
Kumar, Vikas
4
Lunardo, Renaud
4
Rokonuzzaman, Md
4
Söderlund, Magnus
4
Baumann, Chris
3
Bilgihan, Anil
3
Borges, Adilson
3
Dawes, John
3
Dhir, Amandeep
3
Ekinci, Yuksel
3
Flynn, Leisa Reinecke
3
Goldsmith, Ronald E.
3
Gong, Taeshik
3
Grace, Debra
3
Hamin, Hamin
3
Han, Heesup
3
Harun, Ahasan
3
Hollebeek, Linda D.
3
Japutra, Arnold
3
Jin, Naehyun Paul
3
Khan, Imran
3
Konuk, Faruk Anıl
3
Laroche, Michel
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Mortimer, Gary
3
O'Cass, Aron
3
Otterbring, Tobias
3
Paramita, Widya
3
Talwar, Shalini
3
Albrecht, Carmen-Maria
2
Amin, Muslim
2
Assaker, Guy
2
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National Bureau of Economic Research
7
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of hospitality marketing & management
Journal of retailing and consumer services
NBER working paper series
Psychology & marketing
Journal of business research : JBR
345
International journal of hospitality management
214
The journal of brand management : an international journal
191
The journal of product & brand management
173
The journal of services marketing
110
International journal of contemporary hospitality management
88
Asia Pacific journal of marketing and logistics
73
Journal of travel and tourism marketing
70
Services marketing quarterly
70
Cogent business & management
68
The service industries journal
68
European journal of marketing : EJM
67
Marketing intelligence & planning
54
Journal of strategic marketing
53
Journal of the Academy of Marketing Science
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Journal of service research : JSR
47
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of retailing
41
Marketing letters : a journal of research in marketing
41
The journal of consumer marketing
39
Journal of international consumer marketing
38
Journal of marketing communications
38
Journal of service management
38
Service business
38
International journal of consumer studies
37
Journal of marketing
36
Tourism management : research, policies, practice
36
Journal of fashion marketing and management
35
International journal of retail & distribution management
34
International journal of retail and distribution management
34
Journal of air transport management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of global marketing
32
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
556
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556
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
5
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
6
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
7
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
8
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
9
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
10
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
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