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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of retailing and consumer services"
~source:"econis"
~subject:"Digitization"
~subject:"Virales Marketing"
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Digitization
Virales Marketing
Social Web
266
Social web
266
Consumer behaviour
192
Konsumentenverhalten
192
Internet marketing
117
Online-Marketing
117
Beziehungsmarketing
76
Relationship marketing
76
Viral marketing
60
Brand management
58
Markenführung
58
Social media
57
Online retailing
56
Online-Handel
56
Brand image
36
Markenimage
36
Customer satisfaction
32
Kundenzufriedenheit
32
E-commerce
29
Electronic Commerce
29
Confidence
27
Vertrauen
27
Customer integration
25
Kundenintegration
25
Brand
20
Einzelhandel
20
Retail trade
20
Emotion
19
Markenartikel
19
Social network
19
Soziales Netzwerk
19
Hotel industry
17
Hotellerie
17
Advertising effects
16
Werbewirkung
16
social media
15
Dienstleistungsqualität
14
Fashion
14
Mode
14
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67
Aufsatz in Zeitschrift
67
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English
67
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Rana, Nripendra P.
4
Dewnarain, Senika
2
Dwivedi, Yogesh Kumar
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Shankar, Amit
2
Tafesse, Wondwesen
2
Tang, Liang
2
Abbasi, Amir Zaib
1
Agrawal, Shiv Ratan
1
Ai, Jin
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alkire, Linda
1
Alrawad, Mahmaod
1
Ashaduzzaman, Md
1
Azazz, Alaa M. S.
1
Baabdullah, Abdullah Mohammed
1
Bag, Surajit
1
Bailey, Ainsworth Anthony
1
Bambauer-Sachse, Silke
1
Banyai, Maria
1
Becker, Jörg
1
Benkenstein, Martin
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Bilro, Ricardo Godinho
1
Bonetti, Francesca
1
Bonifield, Carolyn M.
1
Branagan, Emma
1
Burgess, Stephen
1
Butcher, Ken
1
Buultjens, Jeremy
1
Byun, Kate Jeonghee
1
Chakraborty, Shibashish
1
Chi, Oscar Hengxuan
1
Cho, Minhee
1
Chomvilailuk, Rojanasak
1
Cortese, Juliann
1
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Journal of hospitality marketing & management
Journal of retailing and consumer services
Journal of business research : JBR
115
Information systems research : ISR
42
Technological forecasting & social change : an international journal
41
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
33
International journal of hospitality management
32
Journal of management information systems : JMIS
31
Tourism management : research, policies, practice
31
International journal of advertising : the review of marketing communications
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of marketing
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of digital banking
22
Electronic commerce research
21
Journal of marketing management : MM
21
Business horizons
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of electronic commerce research : JECR
19
Springer eBook Collection
19
International journal of advertising : the quarterly review of marketing communications
18
Psychology & marketing
18
The journal of product & brand management
18
Electronic markets : EM ; the international journal of electronic commerce and business media
17
Finance research letters
17
International journal of electronic marketing and retailing : IJEMR
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
International journal of contemporary hospitality management
16
Electronic markets : the international journal on networked business
15
International journal of consumer studies
15
Journal of open innovation : technology, market, and complexity
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of technology marketing : IJTMkt
14
Journal of internet commerce
14
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ECONIS (ZBW)
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1
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
5
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
6
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
7
Online tourism experiences : exploring digital and human dimensions in in-remote destination visits
Pasquinelli, Cecilia
;
Trunfio, Mariapina
;
Punziano, …
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 385-409
Persistent link: https://www.econbiz.de/10014281018
Saved in:
8
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
9
Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms
Tafesse, Wondwesen
;
Dayan, Mumin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303336
Saved in:
10
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
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