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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Marketing management"
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Search: subject_exact:"Loyalty card"
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Internet marketing
Marketing management
Kundenbindungsprogramm
49
Loyalty program
49
Consumer behaviour
38
Konsumentenverhalten
38
Beziehungsmarketing
28
Relationship marketing
28
Einzelhandel
11
Retail trade
11
Loyalty programs
8
Rabatt
8
Rebate
8
Food retailing
7
Lebensmitteleinzelhandel
7
Sales promotion
6
Verkaufsförderung
6
Customer satisfaction
5
Kundenzufriedenheit
5
Mobile Business
5
Mobile business
5
Online retailing
5
Online-Handel
5
Preismanagement
5
Pricing strategy
5
E-commerce
4
Electronic Commerce
4
Marketingmanagement
4
loyalty
4
Brand
3
Markenartikel
3
Mobile communications
3
Mobile coupons
3
Mobilkommunikation
3
Pricing
3
Theorie
3
Theory
3
reward programs
3
Australia
2
Australien
2
Consumer data
2
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6
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Bowman, Douglas
1
Chen, Chih-chien
1
Chen, Lin
1
Cox, Carmen
1
Duan, Yongrui
1
Hudon, Tristan
1
Kreis, Henning
1
Ladhari, Riadh
1
Liu, Tonghui
1
Mafael, Alexander
1
Mao, Zhixin
1
Massa, Elodie
1
Souiden, Nizar
1
Xie, Karen L.
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Journal of hospitality marketing & management
Journal of retailing and consumer services
Information systems research : ISR
3
Journal of business research : JBR
3
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Biometrics and neuroscience research in business and management : advances and applications
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic markets : the international journal on networked business
1
European journal of operational research : EJOR
1
Forum Marketing
1
Gabler Research / Forum Marketing
1
Galileo Business
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International journal of business innovation and research : IJBIR
1
International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of islamic marketing and branding
1
International journal of management and marketing research : IJMMR
1
Inventi impact: service sector
1
Journal of air transport management
1
Journal of business market management : JBM
1
Journal of consumer behaviour : an international research review
1
Journal of economic behavior & organization : JEBO
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
1
Journal of international marketing
1
Journal of organizational computing and electronic commerce
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
6
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1
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
2
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
3
The determinants of women's redemption of geo-targeted m-coupons
Ladhari, Riadh
;
Hudon, Tristan
;
Massa, Elodie
;
Souiden, …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209628
Saved in:
4
Consumer experiences of accommodation deals purchased via social coupon promotions : an Australian perspective
Cox, Carmen
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 609-632
Persistent link: https://www.econbiz.de/10011349958
Saved in:
5
The influence of loyalty program design on the relationship between customer motives and value perception
Kreis, Henning
;
Mafael, Alexander
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 590-600
Persistent link: https://www.econbiz.de/10010388521
Saved in:
6
Progress in loyalty program research : facts, debates, and future research
Xie, Karen L.
;
Chen, Chih-chien
- In:
Journal of hospitality marketing & management
22
(
2013
)
5/6
,
pp. 463-489
Persistent link: https://www.econbiz.de/10010127368
Saved in:
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