The determinants of women's redemption of geo-targeted m-coupons
Year of publication: |
2022
|
---|---|
Authors: | Ladhari, Riadh ; Hudon, Tristan ; Massa, Elodie ; Souiden, Nizar |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-11
|
Subject: | Fear of spam | Geo-targeting | m-coupon usefulness | m-coupon value | Mobile coupons | Store brand preference | Kundenbindungsprogramm | Loyalty program | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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