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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"The service industries journal"
~subject:"Beziehungsmarketing"
~subject:"Supplier relationship management"
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Search: "Customer relationship management"
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Beziehungsmarketing
Supplier relationship management
Relationship marketing
492
Consumer behaviour
166
Konsumentenverhalten
166
Customer satisfaction
159
Kundenzufriedenheit
159
Dienstleistungsqualität
141
Service quality
141
Lieferantenmanagement
124
B-to-B-Marketing
88
Business-to-business marketing
88
Confidence
45
Customer integration
45
Vertrauen
45
Kundenintegration
44
Brand management
42
Markenführung
42
Hotel industry
40
Hotellerie
40
Marketing management
39
Marketingmanagement
39
Betriebliche Wertschöpfung
35
Salespeople
35
Value creation
35
Verkaufspersonal
35
Brand image
31
Markenimage
31
Social Web
31
Social web
31
customer loyalty
28
Beschwerdemanagement
27
Complaint management
27
Customer value
27
Kundenwert
27
Customer service
25
Emotion
25
Gastronomie
25
Innovation
25
Kundenservice
25
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Undetermined
249
Free
8
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Article
485
Book / Working Paper
7
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Article in journal
491
Aufsatz in Zeitschrift
491
Case study
9
Fallstudie
9
Collection of articles of several authors
6
Sammelwerk
6
Conference proceedings
2
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English
492
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Gil Saura, Irene
5
Mavondo, Felix
5
Ramkissoon, Haywantee
5
Svensson, Göran
5
Tanford, Sarah
5
Lee, Seonjeong
4
Dewnarain, Senika
3
Ha, Hong Youl
3
Han, Heesup
3
Jin, Naehyun Paul
3
Kim, Min-Seong
3
Kim, Wansoo
3
Kowalkowski, Christian
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
Nätti, Satu
3
O'Connor, Peter
3
Okumus, Fevzi
3
Prentice, Catherine
3
Schwepker, Charles H. <Jr.>
3
Wu, Cedric Hsi-jui
3
Ahn, Jiseon
2
Akhtar, Nadeem
2
Al-Hawari, Mohd Ahmad
2
Anaza, Nwamaka A.
2
Assaker, Guy
2
Back, Ki-Joon
2
Baker, Melissa A.
2
Ballantyne, David
2
Baloglu, Seyhmus
2
Berenguer Contrí, Gloria
2
Bettis-Outland, Harriette
2
Betts-Outland, Harriette
2
Bilgihan, Anil
2
Bowden, Jana
2
Busser, James A.
2
Cabanelas, Pablo
2
Cai, Ruiying
2
Cetin, Gurel
2
Chao, Pei
2
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Institution
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
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Journal of hospitality marketing & management
The journal of business & industrial marketing
The service industries journal
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Gabler Edition Wissenschaft
103
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Springer eBook Collection / Business and Economics
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
492
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492
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1
Artificial intelligence in
customer
relationship
management
: literature review and future research directions
Ledro, Cristina
;
Nosella, Anna
;
Vinelli, Andrea
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 48-63
Persistent link: https://www.econbiz.de/10013538912
Saved in:
2
Effects of
customer
relationship
management
on service innovation : moderating role of managers' risk-taking behavior and interaction frequency
Randhawa, Praneet
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10014511800
Saved in:
3
Conflict-solving as a mediator between customer incivility and service performance
Auh, Seigyoung
;
Mengüç, Bülent
;
Thompson, Frauke Mattison
- In:
The service industries journal
44
(
2024
)
5/6
,
pp. 342-377
Persistent link: https://www.econbiz.de/10014551100
Saved in:
4
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
5
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
6
Mastering customer lock-in by servitization innovation strategies of asset specificity
Chiu, Wen-Hong
;
Dai, Zong-Jie
;
Chi, Hui-Ru
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 239-263
Persistent link: https://www.econbiz.de/10014472689
Saved in:
7
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
8
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
9
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
10
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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