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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand loyalty
Consumer behaviour
638
Konsumentenverhalten
637
Brand management
310
Markenführung
310
Brand image
267
Markenimage
267
Brand
185
Markenartikel
183
Relationship marketing
170
Customer satisfaction
108
Kundenzufriedenheit
108
Dienstleistungsqualität
81
Service quality
81
Hotel industry
78
Hotellerie
78
Social Web
78
Social web
78
Emotion
68
Internet marketing
67
Online-Marketing
67
Gastronomie
57
Restaurant industry
57
Viral marketing
54
Virales Marketing
54
Advertising effects
43
Luxury goods
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Luxusgüter
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Werbewirkung
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Confidence
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Preismanagement
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Pricing strategy
36
Vertrauen
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USA
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Online retailing
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Online-Handel
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Guzman, Francisco
5
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Dewnarain, Senika
3
Fetscherin, Marc
3
Han, Heesup
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
Tanford, Sarah
3
Veloutsou, Cleopatra
3
Assaker, Guy
2
Baloglu, Seyhmus
2
Broyles, S. Allen
2
Goh, Ben
2
Gómez-Suárez, Mónica
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Lim, Weng Marc
2
Loureiro, Sandra Maria Correia
2
O'Connor, Peter
2
Qu, Hailin
2
Rodríguez del Bosque, Ignacio A.
2
Shoukat, Muhammad Haroon
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Tang, Liang
2
Thaweephan Leingpibul
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Vera, Jorge
2
Wallace, Elaine
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Abratt, Russell
1
Abubakar, Binta
1
Agbemabiese, George Cudjoe
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Ahn, Jiseon
1
Akhtar, Nadeem
1
Al-Ansi, Amr
1
Al-Hawari, Mohd Ahmad
1
Ali Eliwa, Rasha
1
Allaway, Arthur W.
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Journal of hospitality marketing & management
The journal of product & brand management
Journal of retailing and consumer services
460
Journal of business research : JBR
365
International journal of hospitality management
166
The journal of services marketing
118
The journal of brand management : an international journal
86
Journal of the Academy of Marketing Science
82
Psychology & marketing
77
Cogent business & management
74
Asia Pacific journal of marketing and logistics
70
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
The service industries journal
67
Journal of retailing
66
Journal of strategic marketing
65
Industrial marketing management : the international journal for industrial and high-tech firms
58
European journal of marketing : EJM
57
The international review of retail, distribution and consumer research
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of service management
55
Marketing intelligence & planning
52
Services marketing quarterly
52
Journal of marketing
51
Journal of service research : JSR
49
Tourism management : research, policies, practice
49
International journal of retail & distribution management
48
SpringerLink / Bücher
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
International journal of retail and distribution management
43
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of consumer studies
33
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ECONIS (ZBW)
171
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41
This brand is who I am ... or is it? : examining changes in motivation to maintain brand attachment
Davis, Svetlana V.
;
Dacin, Peter A.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1125-1139
Persistent link: https://www.econbiz.de/10013429063
Saved in:
42
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
43
Examining the antecedents and effects of hotel corporate reputation on customers' loyalty and citizenship behavior : an integrated framework
O'Connor, Peter
;
Assaker, Guy
- In:
Journal of hospitality marketing & management
31
(
2022
)
5
,
pp. 640-661
Persistent link: https://www.econbiz.de/10013327205
Saved in:
44
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
45
Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
Saved in:
46
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
Saved in:
47
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
48
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
49
Using brands to reconnect with our shared past : brand nostalgia in romantic relationships
Vredeveld, Anna
;
Kara, Selcan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 938-950
Persistent link: https://www.econbiz.de/10013407574
Saved in:
50
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
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