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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Customer integration"
~subject:"Markenführung"
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Search: "Customer relationship management"
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| 5 applied filters
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Beziehungsmarketing
Customer integration
Markenführung
Relationship marketing
226
Consumer behaviour
170
Konsumentenverhalten
170
Brand management
119
Brand image
95
Markenimage
95
Customer satisfaction
80
Kundenzufriedenheit
80
Brand
78
Markenartikel
78
Dienstleistungsqualität
56
Service quality
56
Social Web
44
Social web
44
Hotel industry
39
Hotellerie
39
Brand loyalty
38
Internet marketing
29
Markentreue
29
Online-Marketing
29
Viral marketing
26
Virales Marketing
26
Emotion
22
Gastronomie
22
Kundenintegration
22
Restaurant industry
22
Confidence
17
Vertrauen
17
Social media
16
loyalty
15
customer loyalty
14
Beschwerdemanagement
13
Complaint management
13
Gastgewerbe
12
Hospitality industry
12
Marketing management
12
Marketingmanagement
12
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225
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1
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226
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226
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1
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English
226
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Guzman, Francisco
6
Mavondo, Felix
5
Ramkissoon, Haywantee
5
Tanford, Sarah
5
Mattila, Anna S.
4
Bilgihan, Anil
3
Dewnarain, Senika
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Han, Heesup
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
O'Connor, Peter
3
Okumus, Fevzi
3
Veloutsou, Cleopatra
3
Assaker, Guy
2
Baloglu, Seyhmus
2
Bowden, Jana
2
Broyles, S. Allen
2
Busser, James A.
2
Goh, Ben
2
Gómez-Suárez, Mónica
2
Kennedy, Eric
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Kim, Peter Beomcheol
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Leingpibul, Thaweephan
2
Lim, Weng Marc
2
Loureiro, Sandra Maria Correia
2
Prentice, Catherine
2
Qu, Hailin
2
Raab, Carola
2
Rodríguez del Bosque, Ignacio A.
2
Shoukat, Muhammad Haroon
2
Shulga, Lenna V.
2
Tang, Liang
2
Vera, Jorge
2
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Published in...
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Journal of hospitality marketing & management
The journal of product & brand management
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
258
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
226
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1
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10
of
226
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date (oldest first)
1
Effects of
customer
relationship
management
on service innovation : moderating role of managers' risk-taking behavior and interaction frequency
Randhawa, Praneet
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10014511800
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
Social
customer
relationship
management
: a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
7
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
8
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
9
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
10
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
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