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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Tourism management : research, policies, practice"
~source:"econis"
~subject:"Viral marketing"
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Search: subject:"Relationship marketing"
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Viral marketing
Beziehungsmarketing
226
Relationship marketing
226
Consumer behaviour
122
Konsumentenverhalten
122
Customer satisfaction
116
Kundenzufriedenheit
116
Dienstleistungsqualität
85
Service quality
85
Hotel industry
64
Hotellerie
64
Holiday behaviour
34
Urlaubsverhalten
34
Brand image
32
Brand management
32
Markenführung
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Markenimage
32
Tourism marketing
27
Tourismusmarketing
27
Virales Marketing
26
Gastronomie
25
Restaurant industry
25
Social Web
24
Social web
24
Beschwerdemanagement
20
Complaint management
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Tourism
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Customer integration
19
Destination management
19
Destinationsmanagement
19
Kundenintegration
19
Tourismus
19
Emotion
17
Tourism industry
17
Tourismuswirtschaft
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Confidence
15
Gastgewerbe
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Hospitality industry
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Vertrauen
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26
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Mavondo, Felix
4
Dewnarain, Senika
3
Ramkissoon, Haywantee
3
Abubakar, Binta
1
Alguezaui, Salma
1
Alén, Elisa
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Berezina, Katerina
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Bilgihan, Anil
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Bilro, Ricardo Godinho
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Boukis, Achilleas
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Bradley, Graham L.
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Carlos Villamarín, Pablo de
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Cui, Geng
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Filieri, Raffaele
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Hardin, Andrew
1
Harris, Lloyd C.
1
Hernández-Maestro, Rosa M.
1
Hudson, Rupert
1
Hudson, Simon
1
Hwang, Yoo Hee
1
Israeli, Aviad A.
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Ji, Haipeng
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Karpinski, Aryn C.
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Kim, Eojina
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Kim, Hong-Bumm
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Kim, Jungsun
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Kim, Taegoo
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Koritos, Christos D.
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Lee, Heng Wei
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Mao, Zhenxing
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Journal of hospitality marketing & management
Tourism management : research, policies, practice
Journal of retailing and consumer services
45
Journal of business research : JBR
28
International journal of hospitality management
12
International journal of contemporary hospitality management
11
The journal of services marketing
11
Journal of service research : JSR
10
The journal of product & brand management
10
Cogent business & management
9
International journal of internet marketing and advertising : IJIMA
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Psychology & marketing
7
SpringerLink / Bücher
7
Asia Pacific journal of marketing and logistics
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of service management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The TQM journal : the international review of organizational improvement
5
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Services marketing quarterly
4
The international review of retail, distribution and consumer research
4
The service industries journal
4
International journal of business information systems : IJBIS
3
International journal of business innovation and research : IJBIR
3
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ECONIS (ZBW)
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1
A profile deviation approach to enhancing
relationship
marketing
outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
3
"Give me an upgrade or I will give you a bad review!" : investigating customer threats in the hospitality industry
Boukis, Achilleas
;
Harris, Lloyd C.
;
Koritos, Christos D.
- In:
Tourism management : research, policies, practice
104
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015052203
Saved in:
4
Asymmetric effects of extreme-moderate online reviews in the language-satisfaction relationship
Nicolau, Juan Luis
;
Carlos Villamarín, Pablo de
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271638
Saved in:
5
C2C interaction in the online review system : effect of other customers' responses on subsequent review volume
Zhang, Min
;
Wang, Lu
;
Li, Yiwei
;
Wang, G. Alan
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366151
Saved in:
6
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
7
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
10
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
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