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~isPartOf:"Journal of hospitality marketing & management"
~source:"econis"
~subject:"Digitization"
~subject:"Hotel industry"
~subject:"Virales Marketing"
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Digitization
Hotel industry
Virales Marketing
Social Web
47
Social web
47
Internet marketing
24
Online-Marketing
24
Consumer behaviour
22
Konsumentenverhalten
22
Viral marketing
17
Hotellerie
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social media
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Beziehungsmarketing
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Relationship marketing
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Tourismus
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Customer satisfaction
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Kundenzufriedenheit
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Complaint management
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28
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Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Tang, Liang
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Ahmad, Aqeel
1
Ahmad, Naveed
1
Ai, Jin
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Amin, Muslim
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Banyai, Maria
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Bernal, Pedro Mir
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Del Chiappa, Giacomo
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Du, Qianzhou
1
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1
Feng, Wenting
1
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Fong, Lawrence Hoc Nang
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Jun, Jinhyun
1
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Journal of hospitality marketing & management
Journal of business research : JBR
116
Journal of retailing and consumer services
51
International journal of hospitality management
48
Information systems research : ISR
42
Technological forecasting & social change : an international journal
41
International journal of internet marketing and advertising : IJIMA
40
Tourism management : research, policies, practice
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
33
Journal of management information systems : JMIS
31
International journal of contemporary hospitality management
28
International journal of advertising : the review of marketing communications
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of digital banking
22
Journal of marketing management : MM
22
Electronic commerce research
21
Journal of travel and tourism marketing
21
Business horizons
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of electronic commerce research : JECR
19
Psychology & marketing
19
Springer eBook Collection
19
International journal of advertising : the quarterly review of marketing communications
18
The journal of product & brand management
18
Electronic markets : EM ; the international journal of electronic commerce and business media
17
Finance research letters
17
International journal of electronic marketing and retailing : IJEMR
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Electronic markets : the international journal on networked business
15
International journal of consumer studies
15
International journal of technology marketing : IJTMkt
15
Journal of open innovation : technology, market, and complexity
15
Journal of promotion management : innovations in planning and applied research
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of internet commerce
14
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ECONIS (ZBW)
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1
Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
2
From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed
;
Ahmad, Aqeel
;
Lewandowska, Anna
;
Han, Heesup
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
Saved in:
3
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
4
Online tourism experiences : exploring digital and human dimensions in in-remote destination visits
Pasquinelli, Cecilia
;
Trunfio, Mariapina
;
Punziano, …
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 385-409
Persistent link: https://www.econbiz.de/10014281018
Saved in:
5
Determinants of online hotel booking intentions : website quality, social presence, affective commitment, and e-trust
Amin, Muslim
;
Ryu, Kisang
;
Cobanoglu, Cihan
;
Nizam, Ahmad
- In:
Journal of hospitality marketing & management
30
(
2021
)
7
,
pp. 845-870
Persistent link: https://www.econbiz.de/10012649552
Saved in:
6
A fine-grained sentiment analysis of online guest reviews of economy hotels in China
Luo, Jiaqi
;
Huang, Songshan
;
Wang, Renwu
- In:
Journal of hospitality marketing & management
30
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012423257
Saved in:
7
When positive reviews on social networking sites backfire : the role of social comparison and malicious envy
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
;
Tu, Rungting
- In:
Journal of hospitality marketing & management
30
(
2021
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10012423260
Saved in:
8
What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao
;
Yang, Yang
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
Saved in:
9
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
10
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
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