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~isPartOf:"Journal of hospitality marketing & management"
~source:"econis"
~subject:"Digitization"
~subject:"Markenführung"
~subject:"Virales Marketing"
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Digitization
Markenführung
Virales Marketing
Social Web
47
Social web
47
Internet marketing
24
Online-Marketing
24
Consumer behaviour
22
Konsumentenverhalten
22
Viral marketing
17
Hotel industry
15
Hotellerie
15
social media
15
Beziehungsmarketing
12
Relationship marketing
12
Tourism
8
Tourismus
8
Customer satisfaction
7
Kundenzufriedenheit
7
Tourism marketing
7
Tourismusmarketing
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Brand management
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Gastgewerbe
6
Hospitality industry
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Online retailing
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Online-Handel
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Tourism industry
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Tourismuswirtschaft
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Holiday behaviour
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Complaint management
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Dienstleistungsqualität
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E-commerce
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Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
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Tang, Liang
2
Ai, Jin
1
Banyai, Maria
1
Bernal, Pedro Mir
1
Bilro, Ricardo Godinho
1
Burgess, Stephen
1
Buultjens, Jeremy
1
Chi, Oscar Hengxuan
1
Cox, Carmen
1
Del Chiappa, Giacomo
1
Du, Qianzhou
1
Fan, Weiguo
1
Fernandes, Filipa
1
Fernandes, Teresa
1
Fong, Lawrence Hoc Nang
1
Garraza, Teresa Sabada
1
Guerreiro, João Pedro Silva Martins
1
Hardin, Andrew
1
Hu, Xingbao
1
Israeli, Aviad A.
1
Jun, Jinhyun
1
Karpinski, Aryn C.
1
Kim, Eojina
1
Kim, Jaewook
1
Kim, Jungsun
1
Law, Chun Hung Roberts
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Lee, Seonjeong
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Lei, Soey Sut Ieng
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Loureiro, Sandra Maria Correia
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Lu, Weilin
1
Ma, Yufeng
1
O'Connor, Peter
1
Ouyang, Zhe
1
Pasquinelli, Cecilia
1
Praničević, Daniela Garbin
1
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SanMiguel, Patricia
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Journal of hospitality marketing & management
Journal of business research : JBR
206
Journal of retailing and consumer services
98
International journal of internet marketing and advertising : IJIMA
79
The journal of product & brand management
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
The journal of brand management : an international journal
58
Technological forecasting & social change : an international journal
52
Journal of marketing communications
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
Information systems research : ISR
46
Tourism management : research, policies, practice
46
International journal of advertising : the review of marketing communications
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Journal of marketing management : MM
38
Business horizons
37
International journal of hospitality management
36
Journal of promotion management : innovations in planning and applied research
35
Journal of marketing
34
Journal of management information systems : JMIS
33
Psychology & marketing
30
Springer eBook Collection
30
Journal of internet commerce
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of electronic commerce research : JECR
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Cogent business & management
24
Electronic commerce research
24
International journal of contemporary hospitality management
24
SpringerLink / Bücher
24
International journal of consumer studies
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of digital banking
22
Marketing intelligence & planning
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Journal of the Academy of Marketing Science
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Springer Proceedings in Business and Economics
20
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ECONIS (ZBW)
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1
Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
2
Online tourism experiences : exploring digital and human dimensions in in-remote destination visits
Pasquinelli, Cecilia
;
Trunfio, Mariapina
;
Punziano, …
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 385-409
Persistent link: https://www.econbiz.de/10014281018
Saved in:
3
What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao
;
Yang, Yang
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
Saved in:
4
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
5
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
8
Categorizing peer-to-peer review site features and examining their impacts on room sales
Ai, Jin
;
Chi, Oscar Hengxuan
;
Ouyang, Zhe
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 862-881
Persistent link: https://www.econbiz.de/10012176721
Saved in:
9
Sharing dissatisfaction online : analyzing the nature and predictors of hotel guests negative reviews
Fernandes, Teresa
;
Fernandes, Filipa
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 127-150
Persistent link: https://www.econbiz.de/10011848333
Saved in:
10
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
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