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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Internet marketing
Virales Marketing
Social Web
47
Social web
47
Online-Marketing
24
Consumer behaviour
22
Konsumentenverhalten
22
Viral marketing
17
Hotel industry
15
Hotellerie
15
social media
15
Beziehungsmarketing
12
Relationship marketing
12
Tourism
8
Tourismus
8
Customer satisfaction
7
Kundenzufriedenheit
7
Tourism marketing
7
Tourismusmarketing
7
Brand management
6
Gastgewerbe
6
Hospitality industry
6
Markenführung
6
Online retailing
6
Online-Handel
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Tourism industry
6
Tourismuswirtschaft
6
Emotion
5
Holiday behaviour
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Social network
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Soziales Netzwerk
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Urlaubsverhalten
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Beschwerdemanagement
4
Complaint management
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Dienstleistungsqualität
4
E-commerce
4
Electronic Commerce
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Gastronomie
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Restaurant industry
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English
32
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Cox, Carmen
2
Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Stepchenkova, Svetlana
2
Tang, Liang
2
Ai, Jin
1
Amin, Muslim
1
Aydin, Gökhan
1
Banyai, Maria
1
Bernal, Pedro Mir
1
Bilro, Ricardo Godinho
1
Burgess, Stephen
1
Buultjens, Jeremy
1
Chang, Hyo Jung
1
Chi, Oscar Hengxuan
1
Choi, Eun-Kyong Cindy
1
Cobanoglu, Cihan
1
Del Chiappa, Giacomo
1
Del Vecchio, Pasquale
1
Du, Qianzhou
1
Fan, Weiguo
1
Feng, Wenting
1
Fernandes, Filipa
1
Fernandes, Teresa
1
Fong, Lawrence Hoc Nang
1
Fowler, Deborah
1
Garraza, Teresa Sabada
1
Goh, Ben
1
Guerreiro, João Pedro Silva Martins
1
Guido, Gianluigi
1
Gómez-Suárez, Mónica
1
Hanks, Lydia E.
1
Hardin, Andrew
1
Hu, Xingbao
1
Huang, Songshan
1
Ieva, Marco
1
Israeli, Aviad A.
1
Jun, Jinhyun
1
Karpinski, Aryn C.
1
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Journal of hospitality marketing & management
Journal of business research : JBR
234
International journal of internet marketing and advertising : IJIMA
121
Journal of retailing and consumer services
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Journal of marketing communications
67
Technological forecasting & social change : an international journal
67
Information systems research : ISR
61
Tourism management : research, policies, practice
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of promotion management : innovations in planning and applied research
59
International journal of hospitality management
51
Journal of management information systems : JMIS
50
The journal of product & brand management
49
Business horizons
48
Journal of internet commerce
46
International journal of electronic marketing and retailing : IJEMR
43
SpringerLink / Bücher
43
Cogent business & management
42
Journal of marketing management : MM
38
International journal of technology marketing : IJTMkt
37
Journal of marketing
37
Psychology & marketing
37
Electronic commerce research
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
The journal of brand management : an international journal
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of business information systems : IJBIS
34
Marketing intelligence & planning
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of strategic marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of advertising research
32
Journal of electronic commerce research : JECR
32
International journal of contemporary hospitality management
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Springer eBook Collection
31
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ECONIS (ZBW)
32
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1
Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
2
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
3
Online tourism experiences : exploring digital and human dimensions in in-remote destination visits
Pasquinelli, Cecilia
;
Trunfio, Mariapina
;
Punziano, …
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 385-409
Persistent link: https://www.econbiz.de/10014281018
Saved in:
4
Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
Saved in:
5
Determinants of online hotel booking intentions : website quality, social presence, affective commitment, and e-trust
Amin, Muslim
;
Ryu, Kisang
;
Cobanoglu, Cihan
;
Nizam, Ahmad
- In:
Journal of hospitality marketing & management
30
(
2021
)
7
,
pp. 845-870
Persistent link: https://www.econbiz.de/10012649552
Saved in:
6
A fine-grained sentiment analysis of online guest reviews of economy hotels in China
Luo, Jiaqi
;
Huang, Songshan
;
Wang, Renwu
- In:
Journal of hospitality marketing & management
30
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012423257
Saved in:
7
When positive reviews on social networking sites backfire : the role of social comparison and malicious envy
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
;
Tu, Rungting
- In:
Journal of hospitality marketing & management
30
(
2021
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10012423260
Saved in:
8
What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao
;
Yang, Yang
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
Saved in:
9
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
10
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
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