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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Markenartikel"
~subject:"Theory"
~subject:"social media"
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Markenartikel
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social media
Internet marketing
45
Online-Marketing
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25
Hotellerie
25
Social Web
24
Social web
24
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22
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19
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Stepchenkova, Svetlana
2
Bernal, Pedro Mir
1
Cox, Carmen
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Feng, Wenting
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Fernandes, Filipa
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Fernandes, Teresa
1
Fong, Lawrence Hoc Nang
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Gómez-Suárez, Mónica
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SanMiguel, Patricia
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Veloso, Mónica
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Journal of hospitality marketing & management
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
35
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
25
Information systems research : ISR
22
The journal of product & brand management
21
International journal of advertising : the review of marketing communications
20
The journal of brand management : an international journal
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Cogent business & management
17
International journal of technology marketing : IJTMkt
17
International journal of electronic marketing and retailing : IJEMR
16
Journal of internet commerce
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
International journal of business information systems : IJBIS
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing management : MM
13
Journal of retailing and consumer services
13
Journal of strategic marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of promotion management : JPM
12
Health marketing quarterly
11
International journal of electronic commerce : IJEC
11
Journal of marketing
11
Psychology & marketing
11
Journal of management information systems : JMIS
10
International journal of market research
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Marketing intelligence & planning
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Journal of travel and tourism marketing
8
Discussion paper
7
Journal of organizational computing and electronic commerce
7
Springer eBook Collection
7
Administrative Sciences : open access journal
6
CESifo working papers
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ECONIS (ZBW)
12
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1
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
2
Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
3
When positive reviews on social networking sites backfire : the role of social comparison and malicious envy
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
;
Tu, Rungting
- In:
Journal of hospitality marketing & management
30
(
2021
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10012423260
Saved in:
4
Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
Saved in:
5
Sharing dissatisfaction online : analyzing the nature and predictors of hotel guests negative reviews
Fernandes, Teresa
;
Fernandes, Filipa
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 127-150
Persistent link: https://www.econbiz.de/10011848333
Saved in:
6
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
7
Factors influencing hotels' online prices
Moro, Sérgio
;
Rita, Paulo
;
Oliveira, Cristina
- In:
Journal of hospitality marketing & management
27
(
2018
)
4
,
pp. 443-464
Persistent link: https://www.econbiz.de/10011880439
Saved in:
8
Does social capital matter on social media? : an examination into negative e-WOM toward competing brands
Jun, Jinhyun
;
Kim, Jaewook
;
Tang, Liang
- In:
Journal of hospitality marketing & management
26
(
2017
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10011707123
Saved in:
9
Asymmetry of hotel ratings on TripAdvisor : evidence from single- versus dual-valence reviews
Fong, Lawrence Hoc Nang
;
Lei, Soey Sut Ieng
;
Law, Chun …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10011669668
Saved in:
10
Reducing longitudinal attrition through Facebook
McGinley, Sean
;
Zhang, Lu
;
Hanks, Lydia E.
;
O'Neill, John
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 894-900
Persistent link: https://www.econbiz.de/10011433731
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