Asymmetry of hotel ratings on TripAdvisor : evidence from single- versus dual-valence reviews
Year of publication: |
January 2017
|
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Authors: | Fong, Lawrence Hoc Nang ; Lei, Soey Sut Ieng ; Law, Chun Hung Roberts |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 26.2017, 1, p. 67-82
|
Subject: | Gender | hotel | online review | positive-negative asymmetry | review ratings | social media | Social Web | Social web | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Bewertung | Evaluation |
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