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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Tourism marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Markenidentität"
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Tourism marketing
Virales Marketing
Brand image
42
Markenimage
42
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
22
Markenführung
22
Beziehungsmarketing
17
Relationship marketing
17
Hotel industry
13
Hotellerie
13
Brand
12
Customer satisfaction
12
Kundenzufriedenheit
12
Markenartikel
12
Destination management
9
Destinationsmanagement
9
Dienstleistungsqualität
9
Service quality
9
Holiday behaviour
8
Tourismusmarketing
8
Urlaubsverhalten
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Viral marketing
7
Confidence
6
Designation of origin
6
Herkunftsbezeichnung
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Vertrauen
6
Brand loyalty
4
Emotion
4
Gastronomie
4
Markentreue
4
Restaurant industry
4
Advertising effects
3
Environmental consciousness
3
Internet marketing
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social Web
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English
14
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Alvarez, Maria D.
1
Baloglu, Seyhmus
1
Banyai, Maria
1
Bilro, Ricardo Godinho
1
Bordelon, Bridget M.
1
Casaló, Luis V.
1
Collins, Michael D.
1
Datta, Biplab
1
Feng, Shanfei
1
Guerreiro, João Pedro Silva Martins
1
Jang, Soocheong
1
Jiang, Yangyang
1
Jones, David L.
1
Lee, Heng Wei
1
Loureiro, Sandra Maria Correia
1
Mavondo, Felix T.
1
Millar, Michelle
1
Mukherjee, Srabanti
1
Ong, Chuan Huat
1
Pearlman, David M.
1
Potwarka, Luke R.
1
Praničević, Daniela Garbin
1
Ramkissoon, Haywantee
1
Romero, Jaime
1
Ruiz-Equihua, Daniel
1
Ryu, Kisang
1
Sahin, Safak
1
Saleem, Muhammad Abid
1
Sannassee, Raja Vinesh
1
Seetanah, Boopendra
1
Sijoria, Charu
1
Suna, Belma
1
Tang, Liang
1
Thurasamy Ramayah
1
Wasaya, Allah
1
Yaseen, Asif
1
Šerić, Maja
1
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Journal of hospitality marketing & management
Tourism management : research, policies, practice
66
Journal of travel and tourism marketing
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
Tourism management perspectives : TMP
35
Journal of business research : JBR
34
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Journal of destination marketing & management
26
The journal of product & brand management
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Journal of vacation marketing
21
Journal of retailing and consumer services
19
Journal of vacation marketing : an international journal
18
Journal of hospitality and tourism insights
13
Asia Pacific journal of marketing and logistics
12
Tourism review
12
Cogent business & management
11
The journal of brand management : an international journal
11
International journal of leisure and tourism marketing : IJLTM
10
International journal of hospitality management
9
International journal of internet marketing and advertising : IJIMA
9
Theoretical and applied economics : GAER review
9
Journal of Islamic marketing
8
Tourism and hospitality research : THR
8
European research studies
7
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
International journal of contemporary hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Tourism review : the official journal of the AIEST
6
Enlightening tourism : ET ; a pathmaking journal
5
International journal of event and festival management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of technology marketing : IJTMkt
5
Journal of Tourism, Heritage & Services Marketing : JTHSM
5
Marketing intelligence & planning
5
The service industries journal
5
Tourism and hospitality research : the surrey quarterly review
5
Tourism planning & development
5
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ECONIS (ZBW)
14
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10
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14
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1
The role of gastronomy in shaping the destination's brand identity : an empirical analysis based on stakeholders' opinions
Suna, Belma
;
Alvarez, Maria D.
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 738-758
Persistent link: https://www.econbiz.de/10012596509
Saved in:
2
Better the devil you know? : the moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Casaló, Luis V.
- In:
Journal of hospitality marketing & management
29
(
2020
)
3
,
pp. 310-328
Persistent link: https://www.econbiz.de/10012256138
Saved in:
3
Impact of the antecedents of electronic word of mouth on consumer based brand equity : a study on the hotel industry
Sijoria, Charu
;
Mukherjee, Srabanti
;
Datta, Biplab
- In:
Journal of hospitality marketing & management
28
(
2019
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012176565
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
6
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
7
Drivers of customer loyalty and word of mouth intentions : moderating role of interactional justice
Saleem, Muhammad Abid
;
Yaseen, Asif
;
Wasaya, Allah
- In:
Journal of hospitality marketing & management
27
(
2018
)
8
,
pp. 877-904
Persistent link: https://www.econbiz.de/10011957277
Saved in:
8
Exploring the relationship between destination image, aggressive street behavior, and tourist safety
Millar, Michelle
;
Collins, Michael D.
;
Jones, David L.
- In:
Journal of hospitality marketing & management
26
(
2017
)
7
,
pp. 735-751
Persistent link: https://www.econbiz.de/10011784017
Saved in:
9
Authenticity : the link between destination image and place attachment
Jiang, Yangyang
;
Ramkissoon, Haywantee
;
Mavondo, Felix T.
; …
- In:
Journal of hospitality marketing & management
26
(
2017
)
2
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011669688
Saved in:
10
Autonomous agents and destination image formation of an Olympic host city : the case of Sochi 2014
Potwarka, Luke R.
;
Banyai, Maria
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 238-258
Persistent link: https://www.econbiz.de/10011453996
Saved in:
1
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