The role of gastronomy in shaping the destination's brand identity : an empirical analysis based on stakeholders' opinions
Belma Suna and Maria D. Alvarez
| Year of publication: |
2021
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|---|---|
| Authors: | Suna, Belma ; Alvarez, Maria D. |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 30.2021, 6, p. 738-758
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| Subject: | brand identity | destination marketing | Gastronomic identity | Gaziantep | tourism stakeholders | Stakeholder | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Destinationsmanagement | Destination management | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2021.1877587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012596509