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~isPartOf:"Journal of hospitality marketing & management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Graue Literatur"
~type_genre:"Reprint"
~type_genre:"Umfrage"
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Search: subject_exact:"Product image"
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Brand image
42
Markenimage
42
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
22
Markenführung
22
Beziehungsmarketing
17
Relationship marketing
17
Hotel industry
13
Hotellerie
13
Brand
12
Customer satisfaction
12
Kundenzufriedenheit
12
Markenartikel
12
Destination management
9
Destinationsmanagement
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9
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Holiday behaviour
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Tourismusmarketing
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Urlaubsverhalten
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Viral marketing
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Virales Marketing
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Confidence
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Vertrauen
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Advertising effects
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Environmental consciousness
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Internet marketing
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Aufsatz in Zeitschrift
Elektronischer Datenträger
Graue Literatur
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Umfrage
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42
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42
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Baloglu, Seyhmus
2
Kim, Soon-Ho
2
Lee, Yong-Ki
2
Liu, Chih-Hsing
2
Tang, Liang
2
Šerić, Maja
2
Alvarez, Maria D.
1
Assaker, Guy
1
Azimi, Mohammad
1
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1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
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1
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1
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1
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1
Chiu, Tsui-Hua
1
Cho, Byung-Kwan
1
Choi, Hyeyoon
1
Christou, Evangelos
1
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Collins, Michael D.
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Datta, Biplab
1
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1
Gil Saura, Irene
1
Goh, Ben
1
González-Mansilla, Oscar Luis
1
Gregory, Amy M.
1
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Journal of hospitality marketing & management
Journal of business research : JBR
471
The journal of brand management : an international journal
335
The journal of product & brand management
306
Journal of retailing and consumer services
244
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Journal of marketing
60
Marketing letters : a journal of research in marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Qualitative market research : an international journal
42
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ECONIS (ZBW)
42
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1
Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
Azimi, Mohammad
;
Sadeghvaziri, Faraz
;
Ghaderi, Zahed
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 443-469
Persistent link: https://www.econbiz.de/10014511820
Saved in:
2
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
3
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
4
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
5
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
6
Green message strategies and green brand image in a hotel context
Topcuoglu, Esra
;
Kim, Hyelin
;
Kim, Sungeun
;
Kim, Seontaik
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
Saved in:
7
The role of gastronomy in shaping the destination's brand identity : an empirical analysis based on stakeholders' opinions
Suna, Belma
;
Alvarez, Maria D.
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 738-758
Persistent link: https://www.econbiz.de/10012596509
Saved in:
8
Signaling effects of branded amenities on customer-based brand equity
Kim, Eun Joo
;
Baloglu, Seyhmus
;
Henthorne, Tony L.
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 508-527
Persistent link: https://www.econbiz.de/10012549273
Saved in:
9
The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
10
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
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