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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of internet commerce"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Markenimage
Consumer behaviour
363
Konsumentenverhalten
363
Internet marketing
132
Online-Marketing
132
Online retailing
131
Online-Handel
131
Social Web
108
Social web
108
Electronic Commerce
82
Beziehungsmarketing
75
Relationship marketing
75
Viral marketing
59
Virales Marketing
59
Brand management
58
Markenführung
58
Advertising effects
38
Werbewirkung
38
Confidence
35
Vertrauen
35
Customer satisfaction
34
Kundenzufriedenheit
34
Website
31
Internet
28
Innovation adoption
27
Innovationsakzeptanz
27
Social media
25
Brand
24
Dienstleistungsqualität
24
Markenartikel
24
Service quality
24
Data protection
22
Datenschutz
22
Mobile Business
22
Mobile business
22
USA
22
United States
22
Advertising
21
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1
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Article
125
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Article in journal
Article
Handbuch
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125
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English
125
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Pauwels, Koen
3
Aiken, K. Damon
2
Aslam, Wajeeha
2
Currim, Imran S.
2
Farhat, Kashif
2
Gensler, Sonja
2
Hollebeek, Linda D.
2
Iacobucci, Dawn
2
Kalyanam, Kirthi
2
Kübler, Raoul
2
Labrecque, Lauren I.
2
Luna-Nevarez, Cuauhtemoc
2
Mintz, Ofer
2
Mokhtar, Sany Sanuri Mohd
2
Riquelme, Isabel P.
2
Román, Sergio
2
Sipior, Janice C.
2
Verhoef, Peter C.
2
Ward, Burke T.
2
Abdullah, A. B. M.
1
Adam, Avshalom M.
1
Aderet, Avshalom
1
Aeron, Prageet
1
Ahmad, Asad
1
Ahuja, Vandana
1
Alagarsamy, Subburaj
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Aldás-Manzano, Joaquín
1
Algharabat, Raed Salah
1
Amaya Rivas, Adriana A.
1
Angriawan, Arifin
1
Arizal N
1
Awan, Mahmood A.
1
Aydın, Gökhan
1
Bang, Hye Jin
1
Barakat, Karine Aoun
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of internet commerce
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of product & brand management
244
The journal of brand management : an international journal
217
Psychology & marketing
120
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
82
Journal of marketing communications
80
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Cogent business & management
69
International journal of consumer studies
65
International journal of internet marketing and advertising : IJIMA
65
Journal of fashion marketing and management
63
Journal of strategic marketing
62
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of global marketing
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
60
Electronic commerce research
58
Journal of marketing
57
Journal of the Academy of Marketing Science
55
International marketing review
53
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
International journal of retail & distribution management
48
Journal of promotion management : innovations in planning and applied research
48
Journal of Islamic marketing
46
The international review of retail, distribution and consumer research
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
40
Information systems research : ISR
39
International journal of advertising : the review of marketing communications
39
Journal of marketing management : MM
39
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ECONIS (ZBW)
125
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Gen Z customer loyalty in online shopping : an integrated model of trust, website design, and security
Arizal N
;
Nofrizal
;
Listihana, Wita Dwika
;
Hadiyati
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 121-143
Persistent link: https://www.econbiz.de/10014566439
Saved in:
3
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
4
Self-escapism motivated online shopping engagement : a determinant of users’ online shopping cart use and buying behavior
Mir, Imran Anwar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 40-73
Persistent link: https://www.econbiz.de/10013547766
Saved in:
5
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
6
Logistics service quality in online shopping : a bibliometric analysis
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 157-188
Persistent link: https://www.econbiz.de/10013547784
Saved in:
7
Reciprocal effects of word of mouse and online trust : a three-wave longitudinal study
Jamil, Raja Ahmed
;
Qayyum, Abdul
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10014320490
Saved in:
8
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
9
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
10
Meaning or importance? : E-commerce consumers interest in product features presented in online offerings : the role of self-relevance and information processing
Trzebiński, Wojciech
;
Marciniak, Beata
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 224-243
Persistent link: https://www.econbiz.de/10014288100
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