//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of internet commerce"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand image
E-commerce
Consumer behaviour
363
Konsumentenverhalten
363
Internet marketing
133
Online-Marketing
133
Online retailing
129
Online-Handel
129
Social Web
108
Social web
108
Electronic Commerce
82
Beziehungsmarketing
77
Relationship marketing
77
Viral marketing
59
Virales Marketing
59
Brand management
58
Markenführung
58
Markenimage
43
Advertising effects
38
Werbewirkung
38
Confidence
35
Vertrauen
35
Customer satisfaction
34
Kundenzufriedenheit
34
Website
31
Internet
28
Innovation adoption
27
Innovationsakzeptanz
27
Social media
25
Brand
24
Dienstleistungsqualität
24
Markenartikel
24
Service quality
24
Data protection
22
Datenschutz
22
Mobile Business
22
Mobile business
22
USA
22
United States
22
Advertising
21
more ...
less ...
Online availability
All
Undetermined
90
Free
1
Type of publication
All
Article
125
Type of publication (narrower categories)
All
Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
125
Language
All
English
125
Author
All
Pauwels, Koen
3
Aiken, K. Damon
2
Aslam, Wajeeha
2
Currim, Imran S.
2
Farhat, Kashif
2
Gensler, Sonja
2
Hollebeek, Linda D.
2
Iacobucci, Dawn
2
Kalyanam, Kirthi
2
Kübler, Raoul
2
Labrecque, Lauren I.
2
Luna-Nevarez, Cuauhtemoc
2
Mintz, Ofer
2
Mokhtar, Sany Sanuri Mohd
2
Riquelme, Isabel P.
2
Román, Sergio
2
Sipior, Janice C.
2
Verhoef, Peter C.
2
Ward, Burke T.
2
Abdullah, A. B. M.
1
Adam, Avshalom M.
1
Aderet, Avshalom
1
Aeron, Prageet
1
Ahmad, Asad
1
Ahuja, Vandana
1
Alagarsamy, Subburaj
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Aldás-Manzano, Joaquín
1
Algharabat, Raed Salah
1
Amaya Rivas, Adriana A.
1
Angriawan, Arifin
1
Arizal N
1
Awan, Mahmood A.
1
Aydın, Gökhan
1
Bang, Hye Jin
1
Barakat, Karine Aoun
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of internet commerce
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of product & brand management
244
The journal of brand management : an international journal
217
Psychology & marketing
120
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
82
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Journal of marketing communications
77
Cogent business & management
69
International journal of consumer studies
65
International journal of internet marketing and advertising : IJIMA
65
Journal of fashion marketing and management
63
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
60
Journal of global marketing
60
Journal of strategic marketing
59
Electronic commerce research
58
Journal of marketing
57
International marketing review
53
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of the Academy of Marketing Science
50
International journal of retail & distribution management
48
Journal of Islamic marketing
46
Journal of promotion management : innovations in planning and applied research
46
The international review of retail, distribution and consumer research
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
40
Information systems research : ISR
39
Journal of marketing management : MM
39
International journal of advertising : the review of marketing communications
38
more ...
less ...
Source
All
ECONIS (ZBW)
125
Showing
91
-
100
of
125
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Information accessed or information available? : the impact on consumer preferences inferred at a durable product e-commerce website
Currim, Imran S.
;
Mintz, Ofer
;
Siddarth, S.
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10010509559
Saved in:
92
Consumer fear of online identity theft : scale development and validation
Hille, Patrick
;
Walsh, Gianfranco
;
Cleveland, Mark
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 1-19
Persistent link: https://www.econbiz.de/10011292343
Saved in:
93
Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
94
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
95
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
96
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
97
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
98
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
99
Consumer dissonance in the context of online consumer behavior : a review and research agenda
Yap, Sheau-Fen
;
Gaur, Sanjaya Singh
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 116-137
Persistent link: https://www.econbiz.de/10010474798
Saved in:
100
Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.
;
Mendoza, Norma A.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->